The adverse reaction to Pepsi’s ‘Live For Now’ video travelled round the world, fast. After initially defending the ad, Pepsi quickly decided to pull it, putting out a statement apologising for the misjudgement.

At Commetric, we decided to dig into the data to quantify the scale of the issue and find out how it affected Pepsi’s online profile.


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Images include snapshots of Pepsi’s video commercial.

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