VIEW REPORT

The adverse reaction to Pepsi’s ‘Live For Now’ video travelled round the world, fast. After initially defending the ad, Pepsi quickly decided to pull it, putting out a statement apologising for the misjudgement.

At Commetric, we decided to dig into the data to quantify the scale of the issue and find out how it affected Pepsi’s online profile.

VIEW REPORT

For more media insights visit our Resources section.


Images include snapshots of Pepsi’s video commercial.