Understanding the sugar debate – award winning work with the International Diabetes Federation

“To be an authority you not only need to provide expertise, you need to be forward looking and provide thought leadership. Commetric’s research helped us to do that.” Understanding the sugar debate – award winning work with the International Diabetes Federation The International Diabetes Federation (IDF) campaigns for a world without diabetes and provides a … Continue reading “Understanding the sugar debate – award winning work with the International Diabetes Federation”

How to Build Bulletproof Communication Strategy Using Measurement Tools

Jo Perrin, Corporate Comms Director at Verizon, recently joined us for a webinar using the above title, part of the AMEC Measurement month series. Jo is Corporate Communications Director, for Enterprise Solutions at Verizon and has been one of our clients since 2006. We produce monthly and annual analyses of the company’s coverage, in 15 … Continue reading “How to Build Bulletproof Communication Strategy Using Measurement Tools”

Crisis Communications under the spotlight – the case of Tesco Bank

Tesco Bank Fraud – A well managed crisis with broader implications for all consumer facing industries. Over the course of a weekend in November, Tesco Bank was subjected to an organised cyberattack which saw 40,000 of its customer’s accounts a target of theft or suspicious activity. The attack was described as an ‘unprecedented breach of … Continue reading “Crisis Communications under the spotlight – the case of Tesco Bank”

Social media analysis vs Consumer brand surveys

Brand marketers have long used surveys to question consumers on their opinions. Now, via fast-growing social media channels, consumers are volunteering these opinions, unedited and in real-time. So can this rich source of content be mined to complement, guide or even replace the traditional survey? Media analytics company Commetric and strategic research consultancy Incite pooled … Continue reading “Social media analysis vs Consumer brand surveys”

Influential factors at the ballot box – part 2

Has it come down to Welfare, Healthcare and Education? Or will Immigration and Europe prove influential at the ballot box? The latest data from Ipsos MORI shows that the NHS, Immigration and the Economy continue to be the issues people say are the most important facing Britain. Mainstream and social media coverage shows a continued … Continue reading “Influential factors at the ballot box – part 2”

Influential factors at the ballot box – part 1

Europe continues to be a major topic in mainstream and social media, with debate about whether the UK will remain in the EU being the main issue. Nick Clegg’s view was expressed on the matter as well as that of the major investment banks. Nigel Farage continues to gain column inches and profile on Twitter … Continue reading “Influential factors at the ballot box – part 1”

UK elections 2015: weekly round-up

UK election week round-up: 16th to 22nd April Immigration is now the number one issue people say is affecting Britain, according to newly published IPSOS Mori data. Our analysis of mainstream and social media coverage says that the number one topic is Europe, although this week the two topics were closely linked with discussion of … Continue reading “UK elections 2015: weekly round-up”

UK elections 2015: weekly round-up

UK election week round-up: 9th to 15th April The 2015 UK parliamentary election promises to be an interesting one, considered to be the first time we’ll see a seven party race, there is no stand-out winner predicted yet and chances of a coalition are high. It is also the first time that social media is … Continue reading “UK elections 2015: weekly round-up”

An Analysis of Ebola Coverage in Politicized U.S. Media

It has been over nine months since news of the Ebola outbreak in Western Africa first erupted into Western media. Since 1976, there have been more than 30 outbreaks of Ebola in the world but officials declared this one “history’s deadliest.”[i] Starting in December 2013 in Guinea, its potential to spread caused the World Health … Continue reading “An Analysis of Ebola Coverage in Politicized U.S. Media”