February 2021

Commetric Newsletter

Commetric Newsletter is a monthly series of our top media research and insight stories, which you can receive straight into your mailbox. To subscribe, just fill in the form at the bottom of the page.

CEOs Reaction to Biden: The Dawn of CEO Activism?

There’s no question the 2020 US election was unusual in every way. But there was one particular aspect which was especially interesting to corporate comms professionals: CEOs played an important role during one of the most turbulent times in recent American history.

Biotech: Pharma’s Reputation Saviour?

Our recent pharma analysis concluded that journalists have started to report more favourably of pharma’s work and that companies are experiencing a reputational boost as the pandemic highlights their role in developing medications and vaccines.

Super Bowl LV: EVs and Humour Steal the Media Buzz

Super Bowl, which typically draws around 100 million viewers and has been frequently rated the most-watched broadcast, this year drew the smallest audience since 2007, as the pandemic prevented many from attending big viewing parties in homes and bars. This was the first Super Bowl without a packed stadium and also the first one in a long time to go without ads from some of its perennial advertisers.

Covid’s Halo Effect: Will Vaccines Become Pharma’s Redemption Story?

In the past few years, the pharmaceutical industry has been experiencing unprecedented reputational declines, mainly because of some companies’ association with the opioid crisis and high drug prices. As the media conversation around the ongoing US opioid epidemic became more intense, the companies involved have been under ongoing pressure of litigation and public shaming.

Need to know more about analytics?

Get our latest insights and valuable content delivered every couple of weeks directly to your inbox.

By submitting this form, you are confirming you have read and agree to our Privacy Policy.

Subscribe to our newsletter

If you liked our content share it with your community

Interested in more insights?

Visit our resources

We deliver meaning to some of the world’s biggest names