June 2020

Commetric Newsletter

Commetric Newsletter is a monthly series of our top media research and insight stories, which you can receive straight into your mailbox. To subscribe, just fill in the form at the bottom of the page.

Pride Month 2020: Which Brand Campaigns Performed Best on Traditional and Social Media

With this year’s Pride celebrated primarily online, many brands invested in creative and provocative ways to showcase their support for the LGBTQ+ community. Analysing the media discussion around the celebration, we found that Apple, Netflix, Disney and Nike were the companies whose Pride campaigns got the most traction.

Fashion in the Time of Corona: How Brands Are Adapting to a New Consumer Landscape

The fashion industry is currently focused on crisis management and contingency plans, but many brands have started working on re-thinking the sector in general. Our analysis showed that Ralph Lauren’s CSR effort was the top trending fashion story on social media, while many media outlets hailed Gucci as the trendsetter for the post-COVID-19 fashion world.

Pharma Innovation at Its Highest During Covid-19 Pandemic [Infographic]

Using the Commetric COVID-19 Business Impact Tracker, we found that Healthcare took the lead as the most innovative sector in terms of its media resonance during the COVID-19 crisis.

How Has COVID-19 Affected the Anti-Vaccination Movement? A Social Media Analysis

The coronavirus pandemic has provided a fertile ground for vaccination sceptics to put new life into long-debunked conspiracy theories as well as to push new narratives tailored to the ongoing crisis. Examining the social media discussion, we found that most users consumed vaccination content via videos rather than via media outlets, with the most popular YouTube channels spreading conspiracy claims.

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