AstraZeneca: Corporate Reputation Analysis Case Study
Managing corporate reputation has turned into a strategic business objective for many companies, posing serious challenges to PR and comms teams to measure and manage reputation in real-time as standard media listening and analytics solutions are not tailored for reputation monitoring.
The analysis is based on 1,979,257 English-language articles from more than 15,000 online media outlets, published in the period 1st January 2019-31st December 2020.
Pharma Reputation Tracker
What is Driving Your Corporate Reputation?
The Pharma Reputation Tracker uses Commetric’s award-winning reputation analytics platform ComVix to analyse the media coverage around
English language media outlets
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Pfizer: Corporate Reputation Analysis Case Study
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GSK Financial Results Analysis [Infographic]
Earnings announcements are one of the most popular channels for financial communications. However, the media resonance of such announcements is decreasing due to shrinking editorial staff and budgets, and most top-tier publications like the New York Times or the Wall Street Journal tend not to write about earnings at all unless there is something highly unique.
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