On this on-demand webinar, Jo Perrin, Director of Corporate Communications at Verizon Enterprise Solutions and Sarah Curnow, Director of Insight at Commetric discuss how AMEC’s PR measurement framework helps structure the measurement challenge.
The webinar uses Verizon’s gold winning case study to reveal how to:
- Provide an independent and objective evaluation of communications activities
- Use media intelligence to feedback into communication programme planning
- Ensure measurement results are meaningful and useful by implementing AMEC’s measurement framework.
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