The presentation uses case studies to show how influencer network analysis can help understand your brand influencers.
- Who are the influencers?
- How does your brand ambassador, company or senior executive compare?
- What are the current trending topics?
- Is there any whitespace?
- Where is the conversation taking place?
- How are stakeholders and influencers connected?
- Which journalists are reporting on which issues and influencers?
- Is your outreach or influencer programme moving the needle?
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