From market research to market sensing
The true customer opinion
Commetric's innovative social media solutions will help you research your customers from the customers' point of view, rather than from your company's point of view. We unlock the authentic customer opinion within social data.
Enhance the quality of your traditional research by using social media insights to inform or validate your research design
- Are you asking the right questions or the right groups of people?
- Do social insights match up with your traditional research findings?
Commetric Social Media Analytics provide you with meaningful insights into the unprompted social media conversations and opinion of your target customers that are not limited by survey questions or research bias.
Boost your competitive intelligence and brand health tracking to better define corporate strategy
- What are the customer perceptions of your brand and your competitors?
- What's driving positive and negative conversations for both your brand and across the competitive landscape?
Commetric Social Media Analytics help you identify topics and sentiment that are driving conversations and attitudinal changes which are moving the needle on traditional research scores like Net Promoter Score or general awareness.
Use social media insights to enhance product ideation and development
- What are the preferences amongst consumers in your target market?
- How do these preferences vary across behavioural, demographic and geographic lines?
Commetric Social Media Analytics equip you with valuable insights into your social media segments that will enable you to identify their unmet needs.
Optimize your advertising research to increase your social media advertising ROI
- Which creative and campaign designs resonate most with your target audience?
- What are the attitudes of your audience to your advertising tactics?
Commetric Social Media Analytics provides you with near real-time insights into your marketing campaigns, launches and changes to your brand reputation.
Industry leaders rely on Commetric
Susanna Flood, Amnesty International
We found Commetric delivered comprehensive analytics with strong insights; as a result of their work we have new intelligence on how the media portrays Amnesty and we can better understand the media discussion on the issues that we engage on.
Eric Drosin, The International Diabetes Federation (IDF)
"Without data, you're just another person with an opinion," - W. Edwards Deming
The above quote nicely captures the value that Commetric deliver. Their findings were solidly grounded, impartial, open-ended and multi scenario-focused. The results helped shape a complex global awareness campaign and refined our communication investment decisions. In summary, what Commetric helpfully do, is avoid yet another 'opinion' entering the room.
Paul Taaffe, Groupon
Commetric provides actionable insights that drive communications strategy like no other analytics firm I've worked with. Their flexibility and the fact that I could speak to a human instead of just software, allowed us to configure the most effective areas that we needed to measure.
Jo Perrin, Verizon
Commetric's analysis is a vital component of Verizon's overall communications measurement toolkit. It provides a transparent, independent view of programme results which helps our in market communication team measure progress, focus resources, and optimise performance. It also enables our regional teams to easily provide transparent, credible reporting back into the business.