The Meghan Markle Effect: Lessons in Brand Storytelling

The Meghan Markle Effect: Lessons in Brand Storytelling

Hot on the heels of Buckingham Place’s announcement about the wedding of Meghan Markle and Prince Harry, brand valuation consultancy Brand Finance predicted that the ceremony will contribute around £500 million to the British economy, primarily in tourism. This...
Mapping the Top Food & Drink Trends of 2018 – Sherry

Mapping the Top Food & Drink Trends of 2018 – Sherry

Tucked between the travel and beauty sections of the latest J. Walter Thompson “Future 100” report is an entire section dedicated to emerging trends in the food & beverage industry. Vertical farming, algorithmic food design, mood factoring – concepts...
Top Trends in Food & Drink For 2018 [Infographic]

Top Trends in Food & Drink For 2018 [Infographic]

In its ‘Future 100’ report, marketing and research consultancy JWT Intelligence foresees a 2018 full of transformational change and new opportunities—for consumers and the brands they buy. We selected the food and beverage trends with the biggest global...