Do you look close enough?

The micro view of your reputation

Advanced media analytics and consultancy that gives your reputation the strategic edge

Are you ready for the age of reputation?

Corporate communication challenges in the reputation age require strategic media intelligence. That’s what we do.

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PR & COMMS

For professionals who need to really understand the attitudes and views of their audience.

MARKETING

Unlock the potential of your brand through the power of analytics.

IR & RISK

A new business intelligence framework to manage reputation and shareholder value.

CEO & EXECUTIVES

C-level ready insight on communications campaigns outcomes related to key business objectives.

Not all our intelligence is artificial.

AI-enabled human insight sets us apart.

Featured insights

Eurovision 2020 Was Cancelled, but Who Won on Social Media?

The Eurovision Song Contest 2020 in Rotterdam was among the many large-scale events which were axed due to the escalating coronavirus pandemic. It became the first-ever Eurovision edition to be cancelled since the competition began 64 years ago. And since we won’t have a winner this year, we thought it would be worth it to bring some light-heartedness into the coronavirus-dominated headlines and see which song won in another extremely competitive arena: social media.

 

Single-use plastic in the media

Commetric’s 30-page media analysis report into the topic of single-use plastic is split into three parts: Traditional Media Analysis, Influencer Network Analysis, and Twitter Analysis.

 

 

 

Canned Wine in the Media: The Democratisation of the Grape?

Canned wine is quickly rising in popularity thanks to a growing global taste for more convenient and environmentally friendly alternatives to bottles, prompting a cultural shift in consumer perceptions of a product often associated with snobbery and elitism.

 

Human insight

The 10/90 rule for media analytics

For every dollar invested in media analytics tools, nine times as much should be invested in human interpretation and analysis. We create collaborative intelligence by combining technology and expert human insight to enable our clients realise the full potential of their media research investments.

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Genuine technology

We use ‘AI’ not only in presentations

Companies increasingly invoke AI in their marketing regardless of their true expertise in the area. We have invested more than 250 man years of expertise to create a unique technology platform, a hybrid between rule-based NLP and machine learning.

Genuine technology

We use ‘AI’ not only in presentations

Companies increasingly invoke AI in their marketing regardless of their true expertise in the area. We have invested more than 250 man years of expertise to create a unique technology platform, a hybrid between rule-based NLP and machine learning.

We deliver meaning to some of the world’s biggest names

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