Do you look close enough?

The micro view of your reputation

Advanced media analytics and consultancy that gives your reputation the strategic edge

Are you ready for the age of reputation?

Corporate communication challenges in the reputation age require strategic media intelligence. That’s what we do.

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PR & COMMS

For professionals who need to really understand the attitudes and views of their audience.

MARKETING

Unlock the potential of your brand through the power of analytics.

IR & RISK

A new business intelligence framework to manage reputation and shareholder value.

CEO & EXECUTIVES

C-level ready insight on communications campaigns outcomes related to key business objectives.

Not all our intelligence is artificial.

AI-enabled human insight sets us apart.

Featured insights

The Greta Thunberg Effect: Can Climate Activism Influence Corporate Behaviour?

The fervent messaging of climate activist Greta Thunberg has given an unprecedented vehemence to the climate change media debate, engaging politicians and corporate representatives from various sectors. The intensity of the debate was used as an opportunity by many companies to convey corporate social responsibility and to engage in thought leadership.

The palm oil debate in the media: from data to insights

Тhis insights report illustrates how data from traditional and social media can be quantitatively and qualitatively analysed to generate actionable insights into the palm oil debate, which can be used for PR and communications strategy development.

Victoria’s Secret: Have the Angels Fallen from Grace?

The reputation of the world’s best-known lingerie retailer is under growing threat as the brand has been repeatedly accused of being anachronistic and disconnected from the current sociocultural zeitgeist. The recent media discussion around Victoria’s Secret focused on its issues with body inclusivity, LGBTQ and diversity, sexual harassment and its ties with infamous financier Jeffrey Epstein.

Human insight

The 10/90 rule for media analytics

For every dollar invested in media analytics tools, nine times as much should be invested in human interpretation and analysis. We create collaborative intelligence by combining technology and expert human insight to enable our clients realise the full potential of their media research investments.

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Genuine technology

We use ‘AI’ not only in presentations

Companies increasingly invoke AI in their marketing regardless of their true expertise in the area. We have invested more than 250 man years of expertise to create a unique technology platform, a hybrid between rule-based NLP and machine learning.

Genuine technology

We use ‘AI’ not only in presentations

Companies increasingly invoke AI in their marketing regardless of their true expertise in the area. We have invested more than 250 man years of expertise to create a unique technology platform, a hybrid between rule-based NLP and machine learning.

We deliver meaning to some of the world’s biggest names

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