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Featured insights
Prevention and detection over treatment: how ESC 2024 changed the cardiology debate
This year’s European Society of Cardiology (ESC) Congress highlighted a narrative shift in cardiology, with prevention and detection gaining more prominence and overshadowing the traditional focus on treatment and management.
Decoding oncology trends: media insights from ASCO 2024
Gain exclusive access to our comprehensive report analysing the media impact of key players at ASCO 2024. Using Commetric’s proprietary Influencer Network Analysis (INA) methodology, we evaluated 787 English-language articles from top-tier media outlets in the UK, US, and Canada. This report highlights the strategic priorities, influential companies, and emerging trends that are shaping the oncology landscape.
Germany’s chemical sector: can its biggest crisis be its biggest opportunity?
Germany’s chemical industry, one of the most well-established in the world and a cornerstone of the country’s economic prosperity, is in the deepest crisis it has ever faced.
The impact of high costs, weak demand and falling prices has been so big that Financial performance and market challenges was the largest topic by share of voice in the media discussion around five of Germany’s chemical giants – BASF, Covestro, Brenntag, Lanxess and Evonik.
Featured insights
Gen AI means more reputation risk
PR veteran and Commetric co-founder Tony Burgess-Webb warns that today’s GenAI revolution is no time for comms professionals to stick their heads in the sand. The communications industry needs to adapt urgently and recognise the increased importance of early warning systems and risk-targeted media analysis in mitigating reputation risks.
AI gets the axe? Tech giants grapple with messaging woes
Tech giants recently faced criticism for their layoff communications, which seemed incongruent with their soaring earnings. Analysis of 1,258 articles revealed a trend among companies, including Google, Meta, and Microsoft, to attribute layoffs to economic factors, raising questions about transparency and corporate responsibility amidst waves of job cuts.
Relaunching the Commetric brand
Commetric unveils a new brand identity reflecting our ambition to go further: further in the depth of software applications, further in the breadth of our smarts and expertise, and further in our relentless focus on delivering the exact services you need.
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