Do you look close enough?

The micro view of your reputation

Advanced media analytics and consultancy that gives your reputation the strategic edge

Are you ready for the age of reputation?

Corporate communication challenges in the reputation age require strategic media intelligence. That’s what we do.

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PR & COMMS

For professionals who need to really understand the attitudes and views of their audience.

MARKETING

Unlock the potential of your brand through the power of analytics.

IR & RISK

A new business intelligence framework to manage reputation and shareholder value.

CEO & EXECUTIVES

C-level ready insight on communications campaigns outcomes related to key business objectives.

Not all our intelligence is artificial.

AI-enabled human insight sets us apart.

Our expertise

Featured insights

Coronavirus Infodemic: Can We Quarantine Fake News?

The proliferation of misinformation, rumours and conspiracy theories around the coronavirus has become a growing concern for global healthcare authorities. Conducting a media analysis of the false narratives propagated by alternative media publications, we found the most popular conspiracy claim to be that the coronavirus was some kind of a biological weapon most probably developed by the Chinese government.

Single-use plastic in the media

Commetric’s 30-page media analysis report into the topic of single-use plastic is split into three parts: Traditional Media Analysis, Influencer Network Analysis, and Twitter Analysis.

Coronavirus in the Media: Mapping the Discussion around Biotech and Pharma

As the deadly coronavirus continues to spread, the media has been engrossed in extensive reports and analyses of how the outbreak disrupts the global economy. A number of biotechnology and pharma companies have started developing vaccines, diagnostics and antiviral therapeutics, positioning themselves at the forefront of the media debate and causing investors to bid up their shares.

The 10/90 rule for media analytics

For every dollar invested in media analytics tools, nine times as much should be invested in human interpretation and analysis. We create collaborative intelligence by combining technology and expert human insight to enable our clients realise the full potential of their media research investments.

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Genuine technology

We use ‘AI’ not only in presentations

Companies increasingly invoke AI in their marketing regardless of their true expertise in the area. We have invested more than 250 man years of expertise to create a unique technology platform, a hybrid between rule-based NLP and machine learning.

Learn More

Genuine technology

We use ‘AI’ not only in presentations

Companies increasingly invoke AI in their marketing regardless of their true expertise in the area. We have invested more than 250 man years of expertise to create a unique technology platform, a hybrid between rule-based NLP and machine learning.

Learn More