Do you look close enough?

The micro view of your reputation

Advanced media analytics and consultancy that gives your reputation the strategic edge

Are you ready for the age of reputation?

Corporate communication challenges in the reputation age require strategic media intelligence. That’s what we do.

 

 

PR & COMMS

For professionals who need to really understand the attitudes and views of their audience.

MARKETING

Unlock the potential of your brand through the power of analytics.

IR & RISK

A new business intelligence framework to manage reputation and shareholder value.

CEO & EXECUTIVES

C-level ready insight on communications campaigns outcomes related to key business objectives.

Not all our intelligence is artificial.

AI-enabled human insight sets us apart.

Featured insights

How Do Brands Imagine the Post-Covid World? A Social Media Analysis

Since the start of the pandemic, it seemed like all the ads from big brands were like a rendition of the “uncertain times” or “we’ll get through this together” mantras. Many commentators from the marketing world have noted that seemingly every ad over the past year has followed the same beats.

But having conveyed their Covid-infused messages of compassion, advertisers now face an even more complex challenge: planning for the post-pandemic era. As more and more people have been fully vaccinated and can’t wait to get back to their pre-pandemic lives, brands are eager to move on from the melancholy tone of pandemic advertising and start instilling optimism and messages of hope.

AstraZeneca: Corporate Reputation Analysis Case Study

Managing corporate reputation has turned into a strategic business objective for many companies, posing serious challenges to PR and comms teams to measure and manage reputation in real-time as standard media listening and analytics solutions are not tailored for reputation monitoring.

The analysis is based on 1,979,257 English-language articles from more than 15,000 online media outlets, published in the period 1st January 2019-31st December 2020.

 

Covid’s Impact on Children: How Can Non-Profits Drive More Engagement?

Although children are unlikely to get seriously ill with Covid, they’re suffering in many other ways by the current crisis, with the mass media focusing on topics like children’s rights, education, child poverty and mental health.
The organisation that was palpably more influential than the rest in the media debate was UNICEF, a brand that cleverly used PR and comms to become the leading voice on a specific issue, with the top influencer being its Executive Director Henrietta Fore.

Human insight

The 10/90 rule for media analytics

For every dollar invested in media analytics tools, nine times as much should be invested in human interpretation and analysis. We create collaborative intelligence by combining technology and expert human insight to enable our clients realise the full potential of their media research investments.

Genuine technology

We use ‘AI’ not only in presentations

Companies increasingly invoke AI in their marketing regardless of their true expertise in the area. We have invested more than 250 man years of expertise to create a unique technology platform, a hybrid between rule-based NLP and machine learning.

Genuine technology

We use ‘AI’ not only in presentations

Companies increasingly invoke AI in their marketing regardless of their true expertise in the area. We have invested more than 250 man years of expertise to create a unique technology platform, a hybrid between rule-based NLP and machine learning.

We deliver meaning to some of the world’s biggest names

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