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Featured insights
From fairy tales to failure modes: what two client stories taught me about grounding GenAI in media research
At the recent AMEC Global Summit in Vienna, our Director of Research and Insight – Maya Koleva shared two stories: one a fairy tale, the other a horror story. Both involved using GenAI to answer client research questions, and both taught us something vital about how we use emerging technologies in media analytics.
Fintech IPO communications: building corporate narratives in a challenging market
Are you preparing your fintech company’s communication strategy for a potential IPO? Or looking to understand how leading fintechs are positioning themselves in the pre-IPO landscape?
Our AI-powered and human-enriched analysis of 575 English-language articles from top-tier global publications reveals the winning communication strategies deployed by fintech leaders like Klarna, Revolut, and Monzo between October 2023-2024.
ASCO 2025: Precision medicine takes centre stage in oncology’s new era
The 2025 ASCO Annual Meeting, held under the theme “The Art and Science of Cancer Care: From Comfort to Cure,” saw a new narrative emerge in oncology, one that moves beyond one-size-fits-all treatments toward more personalised, precise approaches tailored to the unique biology of each patient’s cancer.
Featured insights
From fairy tales to failure modes: what two client stories taught me about grounding GenAI in media research
At the recent AMEC Global Summit in Vienna, our Director of Research and Insight – Maya Koleva shared two stories: one a fairy tale, the other a horror story. Both involved using GenAI to answer client research questions, and both taught us something vital about how we use emerging technologies in media analytics.
Fintech IPO communications: building corporate narratives in a challenging market
Are you preparing your fintech company’s communication strategy for a potential IPO? Or looking to understand how leading fintechs are positioning themselves in the pre-IPO landscape?
Our AI-powered and human-enriched analysis of 575 English-language articles from top-tier global publications reveals the winning communication strategies deployed by fintech leaders like Klarna, Revolut, and Monzo between October 2023-2024.
ASCO 2025: Precision medicine takes centre stage in oncology’s new era
The 2025 ASCO Annual Meeting, held under the theme “The Art and Science of Cancer Care: From Comfort to Cure,” saw a new narrative emerge in oncology, one that moves beyond one-size-fits-all treatments toward more personalised, precise approaches tailored to the unique biology of each patient’s cancer.
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