Do you look close enough?

The micro view of your reputation

Advanced media analytics and consultancy that gives your reputation the strategic edge

Are you ready for the age of reputation?

Corporate communication challenges in the reputation age require strategic media intelligence. That’s what we do.

 

 

PR & COMMS

For professionals who need to really understand the attitudes and views of their audience.

MARKETING

Unlock the potential of your brand through the power of analytics.

IR & RISK

A new business intelligence framework to manage reputation and shareholder value.

CEO & EXECUTIVES

C-level ready insight on communications campaigns outcomes related to key business objectives.

Not all our intelligence is artificial.

AI-enabled human insight sets us apart.

Featured insights

Lobbying Bonanza: How Companies Played the Influence Game During Covid

While the pandemic might have shut down much of the US economy, the multi-billion lobbying business – the so-called “industry of influence” – has been booming. As Congress introduced its relief package, companies and interest groups have been hiring lobbyists and regulatory experts, hoping their investments would pay off in federal funding.

We decided to use the Commetric COVID-19 Business Impact Tracker to help us understand which industries and companies gained the most traction in the media in relation to their lobbying activities during the COVID-19 crisis.

Identifying Social Media Influencers Around Climate Change Through Influencer Network Analysis (INA)

Key opinion leaders (KOLs) and influencers have long been used by PR agencies and companies to create awareness about important social causes or issues with the aim of changing public perceptions and achieving behavioural change.

Opinion leadership campaigns, however, are rarely tailored to the issue at hand, i.e. KOLs are not selected strategically to overcome the barriers to reaching the target audience via communications, which is the main advantage of using key opinion leaders and influencers.

Activism, Vaccines and Pride: Commetric’s Most-Read Media Analyses of 2020

2020 seems to have been dominated by one eerie world: Covid. While news and social media consumption surged during the lockdowns, the content published by media outlets and shared across social networks didn’t appear that diverse, as everybody was fixated on the pandemic and its impact.

However, judging by what caught our readers’ eye, the pandemic wasn’t the only concern for comms professionals.

Human insight

The 10/90 rule for media analytics

For every dollar invested in media analytics tools, nine times as much should be invested in human interpretation and analysis. We create collaborative intelligence by combining technology and expert human insight to enable our clients realise the full potential of their media research investments.

Genuine technology

We use ‘AI’ not only in presentations

Companies increasingly invoke AI in their marketing regardless of their true expertise in the area. We have invested more than 250 man years of expertise to create a unique technology platform, a hybrid between rule-based NLP and machine learning.

Genuine technology

We use ‘AI’ not only in presentations

Companies increasingly invoke AI in their marketing regardless of their true expertise in the area. We have invested more than 250 man years of expertise to create a unique technology platform, a hybrid between rule-based NLP and machine learning.

We deliver meaning to some of the world’s biggest names

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