Do you look close enough?

The micro view of your reputation

Advanced media analytics and consultancy that gives your reputation the strategic edge

Are you ready for the age of reputation?

Corporate communication challenges in the reputation age require strategic media intelligence. That’s what we do.

 

 

PR & COMMS

For professionals who need to really understand the attitudes and views of their audience.

MARKETING

Unlock the potential of your brand through the power of analytics.

IR & RISK

A new business intelligence framework to manage reputation and shareholder value.

CEO & EXECUTIVES

C-level ready insight on communications campaigns outcomes related to key business objectives.

Not all our intelligence is artificial.

AI-enabled human insight sets us apart.

Featured insights

Health Equity: How Can Pharma Put the “S” in ESG?

As COVID-19 has unequally affected many racial and ethnic minority groups, the crisis served as a call to action within the public health community, spurring pharma to pursue actionable efforts toward reversing health inequity.

Our media analysis found that the top issues of concern were clinical trial diversity and drug pricing, while Pfizer, Johnson & Johnson, Moderna and Novartis were the most influential companies in the health equity debate.

Sustainability in FMCG: Media Analysis Report

To analyse how the FMCG industry’s sustainability credentials have been reflected in the media, Commetric compiled a report assessing the media profile and performance of 10 key FMCG players – Unilever, Nestlé, PepsiCo, Coca-Cola, Danone, Procter & Gamble, Mondelez, Mars, Colgate-Palmolive and Anheuser-Busch.

We sourced and qualitatively analysed 290 English-language articles published between October 2020 -October 2021 in a set of pre-defined global publications. These comprised top mass media outlets like Reuters, the New York Times, Forbes and the Guardian.

Pfizer, Canned Cocktails and Pride: Commetric’s Most-Read Media Analyses of 2021

While the presidential election, the pandemic and racial reckoning were stories that drove intense interest and engagement to news outlets in 2020, some metrics suggest that 2021 represented the inevitable hangover: engagement with news content plummeted last year compared to 2020 due to the decline in interest in news about COVID-19 and politics.

Human insight

The 10/90 rule for media analytics

For every dollar invested in media analytics tools, nine times as much should be invested in human interpretation and analysis. We create collaborative intelligence by combining technology and expert human insight to enable our clients realise the full potential of their media research investments.

Genuine technology

We use ‘AI’ not only in presentations

Companies increasingly invoke AI in their marketing regardless of their true expertise in the area. We have invested more than 250 man years of expertise to create a unique technology platform, a hybrid between rule-based NLP and machine learning.

Genuine technology

We use ‘AI’ not only in presentations

Companies increasingly invoke AI in their marketing regardless of their true expertise in the area. We have invested more than 250 man years of expertise to create a unique technology platform, a hybrid between rule-based NLP and machine learning.

We deliver meaning to some of the world’s biggest names

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