Do you look close enough?

The micro view of your reputation

Advanced media analytics and consultancy that gives your reputation the strategic edge

Are you ready for the age of reputation?

Corporate communication challenges in the reputation age require strategic media intelligence. That’s what we do.

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PR & COMMS

For professionals who need to really understand the attitudes and views of their audience.

MARKETING

Unlock the potential of your brand through the power of analytics.

IR & RISK

A new business intelligence framework to manage reputation and shareholder value.

CEO & EXECUTIVES

C-level ready insight on communications campaigns outcomes related to key business objectives.

Not all our intelligence is artificial.

AI-enabled human insight sets us apart.

Featured insights

Premier League 2020-2021: Which New Players Made the Biggest Media Impact?

To mark the start of the Premier League 2020-2021 season, Commetric tracked the level of media discussion surrounding the new signings making their club debuts over the opening fixtures.

English-language news content and social media content was sourced using boolean searches to identify the discussions surrounding key matches and players.

Identifying Social Media Influencers Around Climate Change Through Influencer Network Analysis (INA)

Key opinion leaders (KOLs) and influencers have long been used by PR agencies and companies to create awareness about important social causes or issues with the aim of changing public perceptions and achieving behavioural change.

Opinion leadership campaigns, however, are rarely tailored to the issue at hand, i.e. KOLs are not selected strategically to overcome the barriers to reaching the target audience via communications, which is the main advantage of using key opinion leaders and influencers.

 

 

 

TikTok in US Media: Can TikTok Come on Top of a Political Crisis?

Chinese video-sharing app TikTok found itself embroiled in a severe political crisis as President Donald Trump threatened to ban it from operating in the US, one of its biggest markets, over concerns that the platform could pass US data to Chinese state agencies.

Analysing the media debate around the company, we found that TikTok’s response to the crisis wasn’t particularly well-covered in the US media, while half of the articles featured third-party commentators, with a sharp sentiment divide between politicians and the rest of the commentariat.

Human insight

The 10/90 rule for media analytics

For every dollar invested in media analytics tools, nine times as much should be invested in human interpretation and analysis. We create collaborative intelligence by combining technology and expert human insight to enable our clients realise the full potential of their media research investments.

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Genuine technology

We use ‘AI’ not only in presentations

Companies increasingly invoke AI in their marketing regardless of their true expertise in the area. We have invested more than 250 man years of expertise to create a unique technology platform, a hybrid between rule-based NLP and machine learning.

Genuine technology

We use ‘AI’ not only in presentations

Companies increasingly invoke AI in their marketing regardless of their true expertise in the area. We have invested more than 250 man years of expertise to create a unique technology platform, a hybrid between rule-based NLP and machine learning.

We deliver meaning to some of the world’s biggest names

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