Do you look close enough?
The micro view of your reputation
Advanced media analytics and consultancy that gives your reputation the strategic edge
Are you ready for the age of reputation?
Corporate communication challenges in the reputation age require strategic media intelligence. That’s what we do.
PR & COMMS
For professionals who need to really understand the attitudes and views of their audience.
MARKETING
Unlock the potential of your brand through the power of analytics.
IR & RISK
A new business intelligence framework to manage reputation and shareholder value.
CEO & EXECUTIVES
C-level ready insight on communications campaigns outcomes related to key business objectives.
Not all our intelligence is artificial.
AI-enabled human insight sets us apart.
Featured insights
Generics in Media: Pricing Battles and Reputational Challenges
The way the media reports pharma’s relationship with generics has become one of the key factors damaging the industry’s reputation. Meanwhile, generic drugs themselves have some troubles with public perception. Although medical research overwhelmingly shows that generics not only save money but also are just as effective as the original brand drugs, levels of public confidence have been shaking.
Identifying Key Opinion Leaders in Pharma Through Influencer Network Analysis (INA): The Case of Alzheimer’s Disease
Аs regulatory approval challenges mount, many pharmaceutical companies are seeking deeper collaboration with key opinion leaders (KOLs) throughout the drug development process.
From Media Data to Reputation Analytics: A Case Study of Deutsche Bank
“We are determined to generate long-term, sustainable returns for shareholders and restore the reputation of Deutsche Bank,” said Christian Sewing, Deutsche Bank’s CEO, in a statement announcing a radical transformation of Germany’s biggest lender. The proclamation made global headlines across a wide spectrum of media outlets, prompting a flood of analyses into the bank’s strategy and the state of the financial services industry as a whole.
Human insight
The 10/90 rule for media analytics
For every dollar invested in media analytics tools, nine times as much should be invested in human interpretation and analysis. We create collaborative intelligence by combining technology and expert human insight to enable our clients realise the full potential of their media research investments.
Genuine technology
We use ‘AI’ not only in presentations
Companies increasingly invoke AI in their marketing regardless of their true expertise in the area. We have invested more than 250 man years of expertise to create a unique technology platform, a hybrid between rule-based NLP and machine learning.
Genuine technology
We use ‘AI’ not only in presentations
Companies increasingly invoke AI in their marketing regardless of their true expertise in the area. We have invested more than 250 man years of expertise to create a unique technology platform, a hybrid between rule-based NLP and machine learning.
We deliver meaning to some of the world’s biggest names
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