The micro view of your reputation

The Ready-to-Drink Trend: Can Canned Cocktails and Hard Seltzers Save the Alcohol Industry?

As alcohol consumption is going out of fashion for health-conscious young consumers, RTDs like canned cocktails and hard seltzers are becoming the fastest-growing category in the beverage business, with brands positioning them as better-for-you products.

Our analysis found that Diageo and Anheuser-Busch were the corporate brands with the biggest impact on the media debate, while product brands such as White Claw, Smirnoff and Jim Beam emerged as most prominent.

Alcohol Industry: Competitive Benchmarking Report

To analyse how the latest developments on the alcohol front have been reflected in the media, Commetric compiled a report assessing the media profile and performance of five key alcohol players – Diageo, Bacardi, Suntory, Brown-Forman and Pernod Ricard.

We sourced and qualitatively analysed 1,474 English-language articles published between March-July 2021 in a set of pre-defined global publications.

The research employs a set of metrics that can be utilised for benchmarking and competitive analysis. These include share of voice, key topics and messages pertaining to each company, and most influential spokespeople in the discussion.

The Quest for Covid Treatments: What Comms Challenges Is Pharma Facing?

While pharma companies experienced reputational boosts thanks to the rapid vaccine development, they are now facing increasing pressure to introduce new Covid treatments, as more and more experts assert that vaccination alone won’t be enough to handle the pandemic.

Our media analysis found that the most commonly discussed treatments involve antibodies and antiviral drugs, while the companies with the strongest impact on the discussion, such as Regeneron, Eli Lilly and Pfizer, gained media attention due to their work on new experimental treatments as opposed to repurposing existing drugs.