Do you look close enough?
The micro view of your reputation
Advanced media analytics and consultancy that gives your reputation the strategic edge
Are you ready for the age of reputation?
PR & COMMS
For professionals who need to really understand the attitudes and views of their audience.
MARKETING
Unlock the potential of your brand through the power of analytics.
IR & RISK
A new business intelligence framework to manage reputation and shareholder value.
CEO & EXECUTIVES
C-level ready insight on communications campaigns outcomes related to key business objectives.
Not all our intelligence is artificial.
AI-enabled human insight sets us apart.
Featured insights
Traditional Healthcare PR Lost the Plot on Mental Health. Here’s Why
Analysing the mental health debate in specialised healthcare media, we found that online therapy providers Talkspace and Headspace emerged as the most influential organisations, while biotech and pharma companies have been lagging behind.
We also found that the mental health discourse in mass media has been heavily influenced by discussions surrounding the impact of social media – a debate some mental health companies have entered to promote themselves.
Using PR Research to Measure a Comms Campaign Organisational Impact
This case study uses the AMEC’s Integrated Evaluation Framework to measure the results of a science communication campaign related to a published piece of research in Nature Medicine around optogenetics.
Commetric worked with The Institute of Molecular and Clinical Ophthalmology Basel (IOB) to evaluate the communications related outputs and outcomes from the media outreach around this important piece of scientific research.
Aviation Will Have a Hard Time Framing Itself as Sustainable. Here’s What PR and Comms Should Know
Flying is perceived as one of the hardest sectors to decarbonise since sourcing sustainable fuels is complicated, and the large-scale adoption of hydrogen or electric planes is still years away.
Our media analysis found that while each potential solution to aviation sustainability offered by companies like Boeing and Airbus received positive media attention, they also faced significant technical, logistical, and economic challenges that were frequently scrutinised by journalists.
Human insight
The 10/90 rule for media analytics
Genuine technology
We use ‘AI’ not only in presentations
Companies increasingly invoke AI in their marketing regardless of their true expertise in the area. We have invested more than 250 man years of expertise to create a unique technology platform, a hybrid between rule-based NLP and machine learning.
Genuine technology
We use ‘AI’ not only in presentations
Companies increasingly invoke AI in their marketing regardless of their true expertise in the area. We have invested more than 250 man years of expertise to create a unique technology platform, a hybrid between rule-based NLP and machine learning.
We deliver meaning to some of the world's biggest names
