Do you look close enough?

The micro view of your reputation

Advanced media analytics and consultancy that gives your reputation the strategic edge

Are you ready for the age of reputation?

Corporate communication challenges in the reputation age require strategic media intelligence. That’s what we do.

 

 

PR & COMMS

For professionals who need to really understand the attitudes and views of their audience.

MARKETING

Unlock the potential of your brand through the power of analytics.

IR & RISK

A new business intelligence framework to manage reputation and shareholder value.

CEO & EXECUTIVES

C-level ready insight on communications campaigns outcomes related to key business objectives.

Not all our intelligence is artificial.

AI-enabled human insight sets us apart.

Featured insights

Top trends on PR for 2023

What PR Trends Will Shape 2023? Let’s Ask the Experts

In order to find out what the public relations industry will look like in 2023, Commetric interviewed several prominent PR practitioners.
They expect economic turbulence to make strategic counsel more valuable and AI to have a big impact on the sector.
In addition, they anticipate that PR measurement will focus on higher-level business goals and that organisations will double down on building, maintaining and protecting their reputations.

Ferrero’s Kinder-Salmonella Crisis: Media Analysis Report

At the beginning of April 2022, Ferrero, one of the biggest chocolate and candy companies in the world, recalled Kinder Surprise products in the United Kingdom over a link to cases of salmonella, mostly in young children. A few days later, the company extended the recall as more cases were recorded in Europe, including Ireland, France, Germany, Sweden and the Netherlands. In addition, Ferrero voluntarily recalled some of its Kinder chocolates from the American shelves.

To analyse the media conversation around the salmonella outbreak and to evaluate Ferrero’s crisis communications approach, we compiled a report taking into account metrics such as key topics and messages, sentiment and most influential commentators.

Most read media analyses in 2022

What Does CES 2023 Mean for Tech PR and Comms? A Media Analysis

This January marked the first time that CES was back in full swing since the pandemic, and it was filled with headline-grabbing products aiming to set the next-generation tech trends.
Our media analysis found that smart homes technology managed to generate the biggest media buzz thanks to a new open-source standard that was featured in several keynotes.

Human insight

The 10/90 rule for media analytics

For every dollar invested in media analytics tools, nine times as much should be invested in human interpretation and analysis. We create collaborative intelligence by combining technology and expert human insight to enable our clients realise the full potential of their media research investments.

Genuine technology

We use ‘AI’ not only in presentations

Companies increasingly invoke AI in their marketing regardless of their true expertise in the area. We have invested more than 250 man years of expertise to create a unique technology platform, a hybrid between rule-based NLP and machine learning.

Genuine technology

We use ‘AI’ not only in presentations

Companies increasingly invoke AI in their marketing regardless of their true expertise in the area. We have invested more than 250 man years of expertise to create a unique technology platform, a hybrid between rule-based NLP and machine learning.

We deliver meaning to some of the world's biggest names

Need to know more about analytics?

Get our latest insights and valuable content delivered every couple of weeks directly to your inbox.

Subscribe to our newsletter

By submitting this form, you are confirming you have read and agree to our Privacy Policy.