Do you look close enough?

The micro view of your reputation

Advanced media analytics and consultancy that gives your reputation the strategic edge

Are you ready for the age of reputation?

Corporate communication challenges in the reputation age require strategic media intelligence. That’s what we do.

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PR & COMMS

For professionals who need to really understand the attitudes and views of their audience.

MARKETING

Unlock the potential of your brand through the power of analytics.

IR & RISK

A new business intelligence framework to manage reputation and shareholder value.

CEO & EXECUTIVES

C-level ready insight on communications campaigns outcomes related to key business objectives.

Not all our intelligence is artificial.

AI-enabled human insight sets us apart.

Featured insights

CES 2020: A Sneak Peek at Our Automated Future

Traditionally the biggest marketing bonanza for communications professionals in the technology industry, the 2020 Consumer Electronics Show (CES) provided a platform for over 4500 companies of all sizes to build their brands by exhibiting, speaking, sponsoring, attending or holding co-located events and business meetings.

 

Single-use plastic in the media

Commetric’s 30-page media analysis report into the topic of single-use plastic is split into three parts: Traditional Media Analysis, Influencer Network Analysis, and Twitter Analysis.

 

 

 

Consumer Well-Being, Sustainability and LGBTQ+ Issues: Our Most-Read Media Analyses of 2019

Our analyses of the media landscape proved that throughout 2019, many corporations were mentioned in the media namely for their CSR policies or their failings to behave responsibly. Judging by our most-read stories of the year, what grabbed our readers’ attention was the way businesses conveyed their engagement with matters like consumer well-being, sustainability and LGBTQ+ issues.

 

Human insight

The 10/90 rule for media analytics

For every dollar invested in media analytics tools, nine times as much should be invested in human interpretation and analysis. We create collaborative intelligence by combining technology and expert human insight to enable our clients realise the full potential of their media research investments.

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Genuine technology

We use ‘AI’ not only in presentations

Companies increasingly invoke AI in their marketing regardless of their true expertise in the area. We have invested more than 250 man years of expertise to create a unique technology platform, a hybrid between rule-based NLP and machine learning.

Genuine technology

We use ‘AI’ not only in presentations

Companies increasingly invoke AI in their marketing regardless of their true expertise in the area. We have invested more than 250 man years of expertise to create a unique technology platform, a hybrid between rule-based NLP and machine learning.

We deliver meaning to some of the world’s biggest names

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