The micro view of your reputation

How Do Brands Imagine the Post-Covid World? A Social Media Analysis

Since the start of the pandemic, it seemed like all the ads from big brands were like a rendition of the “uncertain times” or “we’ll get through this together” mantras. Many commentators from the marketing world have noted that seemingly every ad over the past year has followed the same beats.

But having conveyed their Covid-infused messages of compassion, advertisers now face an even more complex challenge: planning for the post-pandemic era. As more and more people have been fully vaccinated and can’t wait to get back to their pre-pandemic lives, brands are eager to move on from the melancholy tone of pandemic advertising and start instilling optimism and messages of hope.

AstraZeneca: Corporate Reputation Analysis Case Study

Managing corporate reputation has turned into a strategic business objective for many companies, posing serious challenges to PR and comms teams to measure and manage reputation in real-time as standard media listening and analytics solutions are not tailored for reputation monitoring.

The analysis is based on 1,979,257 English-language articles from more than 15,000 online media outlets, published in the period 1st January 2019-31st December 2020.

Covid’s Impact on Children: How Can Non-Profits Drive More Engagement?

Although children are unlikely to get seriously ill with Covid, they’re suffering in many other ways by the current crisis, with the mass media focusing on topics like children’s rights, education, child poverty and mental health.
The organisation that was palpably more influential than the rest in the media debate was UNICEF, a brand that cleverly used PR and comms to become the leading voice on a specific issue, with the top influencer being its Executive Director Henrietta Fore.