Do you look close enough?

The micro view of your reputation

Advanced media analytics and consultancy that gives your reputation the strategic edge

Are you ready for the age of reputation?

Corporate communication challenges in the reputation age require strategic media intelligence. That’s what we do.

 

 

PR & COMMS

For professionals who need to really understand the attitudes and views of their audience.

MARKETING

Unlock the potential of your brand through the power of analytics.

IR & RISK

A new business intelligence framework to manage reputation and shareholder value.

CEO & EXECUTIVES

C-level ready insight on communications campaigns outcomes related to key business objectives.

Not all our intelligence is artificial.

AI-enabled human insight sets us apart.

Featured insights

DCEI London 2023 Media Analysis

How Will New Obesity Narratives Impact Pharma PR and Comms? Insights from J.P. Morgan’s Healthcare Conference 2024

The J.P. Morgan Healthcare Conference, the most anticipated event in the biotech and pharma calendars, has a reputation for drawing major announcements from big players in the industry. The 2024 edition has not disappointed.

But despite major deals in oncology and immunology, it was another clinical area that generated most of the media buzz – obesity.

Pharma CEO Benchmarking Report by Commetric

Pharma CEO Benchmarking Report

The primary objective of this report is to systematically assess and compare the media profiles of ten leading pharmaceutical CEOs. This involves a dual-focused analysis: the first lens is on their owned social media presence, specifically LinkedIn, to gauge their engagement and influence within professional networks. The second lens is on their visibility and prominence in top-tier English language news outlets, which provides insights into their traditional media footprint.

Media analysis on clinical trials debate

The CES 2024 Lesson: With AI Everywhere, PR and Comms Trump Innovation

At Commetric, we’ve reflected on the recently concluded Consumer Electronics Show (CES) 2024 and discovered an intriguing trend. Through an extensive analysis of 386 English-language articles dedicated to the event, we’ve uncovered a pivotal development that is poised to reshape the consumer electronics landscape. This new era, known as consumer-on-device AI or edge AI, is on the cusp of mass adoption. It’s clear that with AI becoming more prevalent, the role of PR and communications is surpassing that of innovation itself.

Human insight

The 10/90 rule for media analytics

For every dollar invested in media analytics tools, nine times as much should be invested in human interpretation and analysis. We create collaborative intelligence by combining technology and expert human insight to enable our clients realise the full potential of their media research investments.

Genuine technology

We use ‘AI’ not only in presentations

Companies increasingly invoke AI in their marketing regardless of their true expertise in the area. We have invested more than 250 man years of expertise to create a unique technology platform, a hybrid between rule-based NLP and machine learning.

Genuine technology

We use ‘AI’ not only in presentations

Companies increasingly invoke AI in their marketing regardless of their true expertise in the area. We have invested more than 250 man years of expertise to create a unique technology platform, a hybrid between rule-based NLP and machine learning.

We deliver meaning to some of the world's biggest names

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