Do you look close enough?

The micro view of your reputation

Advanced media analytics and consultancy that gives your reputation the strategic edge

Are you ready for the age of reputation?

Corporate communication challenges in the reputation age require strategic media intelligence. That’s what we do.

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PR & COMMS

For professionals who need to really understand the attitudes and views of their audience.

MARKETING

Unlock the potential of your brand through the power of analytics.

IR & RISK

A new business intelligence framework to manage reputation and shareholder value.

CEO & EXECUTIVES

C-level ready insight on communications campaigns outcomes related to key business objectives.

Not all our intelligence is artificial.

AI-enabled human insight sets us apart.

Featured insights

Quantum Computing: The New Race for Tech Supremacy

“Quantum” is quickly becoming a tech buzzword like “AI” or “Big Data”, as a growing number of companies boost their investments in what is largely perceived as the future of computing. The global mainstream media created a real buzz around quantum computing when Google announced it achieved quantum supremacy, with many publications starting to closely follow other players in the field such as IBM, Microsoft and Amazon.

 

The palm oil debate in the media: from data to insights

Тhis insights report illustrates how data from traditional and social media can be quantitatively and qualitatively analysed to generate actionable insights into the palm oil debate, which can be used for PR and communications strategy development.

 

 

 

Consumer Activism: A Growing Threat to Corporate Reputation

While consumer activism has been a well-established practice in the developed economies, the ubiquity of traditional and social media platforms has provided unprecedented intensity and visibility to various movements. Although some primary analyses suggest that BUYcotts (passionately supporting a brand) appear to be gaining momentum against consumer boycotts, our media research showed that boycotts make headlines much more often, presenting considerable reputational risks.

 

Human insight

The 10/90 rule for media analytics

For every dollar invested in media analytics tools, nine times as much should be invested in human interpretation and analysis. We create collaborative intelligence by combining technology and expert human insight to enable our clients realise the full potential of their media research investments.

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Genuine technology

We use ‘AI’ not only in presentations

Companies increasingly invoke AI in their marketing regardless of their true expertise in the area. We have invested more than 250 man years of expertise to create a unique technology platform, a hybrid between rule-based NLP and machine learning.

Genuine technology

We use ‘AI’ not only in presentations

Companies increasingly invoke AI in their marketing regardless of their true expertise in the area. We have invested more than 250 man years of expertise to create a unique technology platform, a hybrid between rule-based NLP and machine learning.

We deliver meaning to some of the world’s biggest names

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