Do you look close enough?
The micro view of your reputation
Advanced media analytics and consultancy that gives your reputation the strategic edge
Are you ready for the age of reputation?
PR & COMMS
For professionals who need to really understand the attitudes and views of their audience.
MARKETING
Unlock the potential of your brand through the power of analytics.
IR & RISK
A new business intelligence framework to manage reputation and shareholder value.
CEO & EXECUTIVES
C-level ready insight on communications campaigns outcomes related to key business objectives.
Not all our intelligence is artificial.
AI-enabled human insight sets us apart.
Featured insights
Finance Brands Don’t Know How to Handle Greenwashing Accusations. Here’s How They Can Elevate Their ESG Comms
2023 has been an important year for the UK’s sustainable finance sector. The government finally unveiled its comprehensive Green Finance Strategy, while London secured its position as the world’s leading centre for green finance.
But despite the advancements, banks operating in the UK face a significant PR challenge.
Clinical Trials in the Media
This media analysis report evaluates the media conversation around clinical trials in the pharmaceutical and biotechnology industries in English-language editorial coverage.
The research employs a set of metrics that can be utilised for benchmarking and competitive analysis. These include share of voice, key business events and topics, media impact score, and most influential spokespeople and key opinion leaders (KOLs) in the discussion.
It covers 250 pharmaceutical and biotechnology companies, and is based on 73,148 English-language articles published between Jan – Aug 2023 in 3,490 media outlets.
Beyond the Headlines: Mastering the Complex PR Landscape of the Diabetes Drug Market
In the past year, celebrities and social media influencers have been taking diabetes treatments for weight loss, sharing their positive results and generating numerous media headlines.
The result? An amplified media focus on diabetes as a whole.
Human insight
The 10/90 rule for media analytics
Genuine technology
We use ‘AI’ not only in presentations
Companies increasingly invoke AI in their marketing regardless of their true expertise in the area. We have invested more than 250 man years of expertise to create a unique technology platform, a hybrid between rule-based NLP and machine learning.
Genuine technology
We use ‘AI’ not only in presentations
Companies increasingly invoke AI in their marketing regardless of their true expertise in the area. We have invested more than 250 man years of expertise to create a unique technology platform, a hybrid between rule-based NLP and machine learning.
We deliver meaning to some of the world's biggest names
