Do you look close enough?

The micro view of your reputation

Advanced media analytics and consultancy that gives your reputation the strategic edge

Are you ready for the age of reputation?

Corporate communication challenges in the reputation age require strategic media intelligence. That’s what we do.

 

 

PR & COMMS

For professionals who need to really understand the attitudes and views of their audience.

MARKETING

Unlock the potential of your brand through the power of analytics.

IR & RISK

A new business intelligence framework to manage reputation and shareholder value.

CEO & EXECUTIVES

C-level ready insight on communications campaigns outcomes related to key business objectives.

Not all our intelligence is artificial.

AI-enabled human insight sets us apart.

Featured insights

Biden Beats Trump on All Social Media Platforms

With the US election around the corner, we decided to analyse the social media performance of the two presidential candidates- Donald Trump and Joe Biden. We looked into all their posts on Twitter, Facebook, and Instagram for the period July- October 2020, and the underlying engagement.

Much to our surprise, we have found out that on Facebook, Instagram, and even Twitter, Biden has been driving more engagement from his followers than his opponent, despite his smaller following.

Identifying Social Media Influencers Around Climate Change Through Influencer Network Analysis (INA)

Key opinion leaders (KOLs) and influencers have long been used by PR agencies and companies to create awareness about important social causes or issues with the aim of changing public perceptions and achieving behavioural change.

Opinion leadership campaigns, however, are rarely tailored to the issue at hand, i.e. KOLs are not selected strategically to overcome the barriers to reaching the target audience via communications, which is the main advantage of using key opinion leaders and influencers.

Consumer Boycotts: How Can PR Deal With the New Era of Activism?

Even if they don’t have an immediate impact on earnings, consumer boycotts can still significantly hurt corporate reputations, making them a top priority for PR practitioners across industries.

We found that the latest boycotts could be classified as expressive, with consumers using them as a means of self-expression by conveying political views and ethical values rather than demanding specific actions from the targeted firms.

Human insight

The 10/90 rule for media analytics

For every dollar invested in media analytics tools, nine times as much should be invested in human interpretation and analysis. We create collaborative intelligence by combining technology and expert human insight to enable our clients realise the full potential of their media research investments.

Genuine technology

We use ‘AI’ not only in presentations

Companies increasingly invoke AI in their marketing regardless of their true expertise in the area. We have invested more than 250 man years of expertise to create a unique technology platform, a hybrid between rule-based NLP and machine learning.

Genuine technology

We use ‘AI’ not only in presentations

Companies increasingly invoke AI in their marketing regardless of their true expertise in the area. We have invested more than 250 man years of expertise to create a unique technology platform, a hybrid between rule-based NLP and machine learning.

We deliver meaning to some of the world’s biggest names

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