Do you look close enough?
The micro view of your reputation
Advanced media analytics and consultancy that gives your reputation the strategic edge
Are you ready for the age of reputation?
PR & COMMS
For professionals who need to really understand the attitudes and views of their audience.
MARKETING
Unlock the potential of your brand through the power of analytics.
IR & RISK
A new business intelligence framework to manage reputation and shareholder value.
CEO & EXECUTIVES
C-level ready insight on communications campaigns outcomes related to key business objectives.
Not all our intelligence is artificial.
AI-enabled human insight sets us apart.
Featured insights
Stop Hate for Profit: Can Brand Activism Change Facebook for Good?
Some of the world’s biggest brands have joined a month-long boycott of Facebook advertising in a bid to make the social media giant take tougher action against hate speech. Analysing the media discussion around the Stop Hate for Profit campaign, we found that brands such as Unilever and Verizon managed to boost their reputation by promoting their values and stances on racial justice.
Netflix: Corporate Reputation Analysis Case Study
Managing corporate reputation has turned into a strategic business objective for many companies, posing serious challenges to PR and comms teams to measure and manage reputation in real-time as standard media listening and analytics solutions are not tailored for reputation monitoring.
Netflix’s reputation evaluation is benchmarked against the performance of the Technology sector as a whole, which is based on 606 publicly-traded, large cap companies in the UK and US.
Pride Month 2020: Which Brand Campaigns Performed Best on Traditional and Social Media
With this year’s Pride celebrated primarily online, many brands invested in creative and provocative ways to showcase their support for the LGBTQ+ community. Analysing the media discussion around the celebration, we found that Apple, Netflix, Disney and Nike were the companies whose Pride campaigns got the most traction.
Human insight
The 10/90 rule for media analytics
Genuine technology
We use ‘AI’ not only in presentations
Companies increasingly invoke AI in their marketing regardless of their true expertise in the area. We have invested more than 250 man years of expertise to create a unique technology platform, a hybrid between rule-based NLP and machine learning.
Genuine technology
We use ‘AI’ not only in presentations
Companies increasingly invoke AI in their marketing regardless of their true expertise in the area. We have invested more than 250 man years of expertise to create a unique technology platform, a hybrid between rule-based NLP and machine learning.
We deliver meaning to some of the world’s biggest names
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