Do you look close enough?

The micro view of your reputation

Advanced media analytics and consultancy that gives your reputation the strategic edge

Are you ready for the age of reputation?

Corporate communication challenges in the reputation age require strategic media intelligence. That’s what we do.

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PR & COMMS

For professionals who need to really understand the attitudes and views of their audience.

MARKETING

Unlock the potential of your brand through the power of analytics.

IR & RISK

A new business intelligence framework to manage reputation and shareholder value.

CEO & EXECUTIVES

C-level ready insight on communications campaigns outcomes related to key business objectives.

Not all our intelligence is artificial.

AI-enabled human insight sets us apart.

Featured insights

Opioid Crisis: The Hardest Blow to Pharma’s Reputation?

As the media conversation around the ongoing US opioid epidemic becomes more and more intense, with the companies involved under ongoing pressure of litigation and public shaming, the pharmaceutical industry is experiencing unprecedented reputational declines.

Using Influencer Network Analysis for measuring thought leadership: the case of management consultancies and Brexit

Using influence metrics to measure the effectiveness of management consultancies’ thought leadership efforts provides an actionable and highly targeted approach to managing their positioning strategies in times of information overload and content saturation.

Palm Oil in the Media: The Growth of the Sustainability Narrative

The most widely used vegetable oil in the world has recently become a subject of fierce debates, mainly because of its environmental impact.

Human insight

The 10/90 rule for media analytics

For every dollar invested in media analytics tools, nine times as much should be invested in human interpretation and analysis. We create collaborative intelligence by combining technology and expert human insight to enable our clients realise the full potential of their media research investments.

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Genuine technology

We use ‘AI’ not only in presentations

Companies increasingly invoke AI in their marketing regardless of their true expertise in the area. We have invested more than 250 man years of expertise to create a unique technology platform, a hybrid between rule-based NLP and machine learning.

Genuine technology

We use ‘AI’ not only in presentations

Companies increasingly invoke AI in their marketing regardless of their true expertise in the area. We have invested more than 250 man years of expertise to create a unique technology platform, a hybrid between rule-based NLP and machine learning.

We deliver meaning to some of the world’s biggest names

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