Sustainability in FMCG: Media Analysis Report

To analyse how the FMCG industry’s sustainability credentials have been reflected in the media, Commetric compiled a report assessing the media profile and performance of 10 key FMCG players – Unilever, Nestlé, PepsiCo, Coca-Cola, Danone, Procter & Gamble, Mondelez, Mars, Colgate-Palmolive and Anheuser-Busch.

We sourced and qualitatively analysed 290 English-language articles published between October 2020 -October 2021 in a set of pre-defined global publications. These comprised top mass media outlets like Reuters, the New York Times, Forbes and the Guardian.

The research employs a set of metrics that can be utilised for benchmarking and competitive analysis. These include share of voice, key topics and messages pertaining to each company, sentiment and most influential spokespeople.

 

We deliver meaning to some of the world’s biggest names