Prove the impact of your work
Move beyond volume and visibility to understand what your communications are achieving.
We combine AI-powered analysis with expert human interpretation to measure performance, demonstrate impact and reveal where your strategy can improve.
Measuring – Phase 2: Manage
Measurement should explain more than what happened
Communications teams are under increasing pressure to demonstrate value. But reach, volume and engagement alone rarely tell the full story.
We connect quantitative performance data with qualitative analysis to show how your communications are performing, what is driving results and where there is room to improve.
What you can achieve
Turn communications data into evidence for better decisions
Measure what matters to your organisation, demonstrate the value of communications and use every campaign as an opportunity to learn.
Prove comms impact
Demonstrate how PR and communications contribute to business and reputation objectives with clear, credible evidence.
Understand performance
Go beyond media volume to assess visibility, prominence, sentiment, messaging, audiences and the quality of coverage.
Optimise what comes next
Identify what worked, what did not and where to focus your communications resources for greater impact.
Capabilities
Everything you need to measure your performance
Powered by AI and validated by expert analysts, our measuring solution combines quantitative metrics with qualitative intelligence to give you a more complete view of communications impact.
Campaign Measurement
Assess campaign performance against defined objectives, from visibility and reach to message delivery, audience response and media quality.
Reputation Measurement
Track how your organisation is perceived across the media and understand the factors shaping reputation over time.
Message Analysis
Measure whether your key messages are reaching the right audiences, appearing in the right contexts and gaining traction in the conversation.
Media Performance
Evaluate the quality and impact of earned media coverage through metrics such as prominence, sentiment, reach, share of voice and media influence.
Benchmarking
Put performance into context by comparing your results against competitors, previous campaigns, markets or defined benchmarks.
Thematic Analysis
Identify the issues, themes and narratives associated with your brand to understand what is driving coverage and how the conversation is changing.
Measure what matters
From questions to impact
Different questions require different evidence. We connect the metrics that matter to your objectives – so you can measure what truly counts.
Question
Are we being seen?
VISIBILITY
Volume ● Reach ● Share of Voice
Evidence
Are we making an impression?
QUALITY ● RESONANCE ● REPUTATION
Influence ● Message pull-through ● Sentiment ● Narratives
Impact
Is it making a difference?
IMPACT
Behaviour change ● Business outcomes ● Communications contribution
From metrics to meaning
Numbers tell you what happened. Analysis tells you why.
We combine AI-powered analytics with expert interpretation to turn data into insight that drives better decisions.
The result is measurement that supports better reporting today – and smarter communications tomorrow.
AI-powered analysis
Advanced NLP and machine learning process and structure thousands of sources in real time.
Expert interpretation
Our analysts add context, challenge assumptions and uncover insights machines can’t see.
Actionable insight
Clear, tailored reporting that connects performance to your objectives and next steps.
Our solutions
Discover the full intelligence ecosystem
Explore how our five integrated solutions help you understand your media landscape, measure impact, anticipate risks and uncover strategic opportunities.
Mapping
Understand the stakeholders, narratives and media ecosystems shaping your reputation.
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Monitoring
Distil the world’s media to what matters now.
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GEO Analytics
Win the generative narrative. Be the brand AI recommends.
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Risk Intelligence
Detect reputational threats before they become crises.
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Ready to prove the impact of your communications?
Talk to our analysts about your communications objectives, KPIs and measurement needs.