Social media analytics

The next level insights

Social media sense-making

The power of the story is not in the telling but in the retelling. Our deep-dive into the way brand stories are retold on social media provides a unique perspective into brand perceptions and corporate reputation that goes beyond vanity metrics.

It is not only about data: it is about meaning

Brand attributes

We mine unprompted user opinions on social media across product categories, markets and competitors, to uncover brand attributes for better brand positioning.

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Portfolio strategy

We analyse brand and product mentions along with their underlying sentiment to detect current and latent consumer needs, opportunities and trends.

Content strategy

We identify the topics shaping social media discussions and map them to the influencers driving those discussions to discover and amplify content marketing opportunities.

Campaign analytics

We track campaign drivers and diffusion patterns across social media platforms to help you optimise your outreach and channel strategy.

Our approach

Analyst-driven

Machine learning

30+ languages

Manual sentiment

Interactive visualisations

Comprehensive guide to social media analytics

Our guide will help you analyse ROI-crucial social media metrics to demonstrate performance of your campaigns.

Comprehensive guide to social media analytics

Our guide will help you analyse ROI-crucial social media metrics to demonstrate performance of your campaigns.

Integrate your corporate reputation evaluation

Media analytics
Influencer mapping
Reputation analytics
Media monitoring

Getting more from analytics is quick and simple

You describe your challenge. We collect relevant data and apply agile analytics. You are up and running for your next strategic move.

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