Latest thinking
Commetric shortlisted in two categories at the 2026 DataComms Awards
Commetric has been shortlisted in two categories at the 2026 DataComms Awards, hosted by Communicate Magazine / Cravenhill Puiblishing, recognising work that moves communications measurement beyond outputs and towards demonstrable business impact. The shortlisted...
Responsible AI in Media Intelligence: Why ISO/IEC 42001 Matters
A Q&A with Commetric’s Director of Data Engineering, Alexander Belokapov Artificial intelligence is rapidly transforming how organisations analyse media narratives, reputational risks, and stakeholder influence. But with growing AI capabilities comes the need for...
Commetric achieves ISO/IEC 42001 certification for AI Management Systems
Artificial intelligence is rapidly transforming how organisations understand media narratives, reputational risks, and stakeholder influence. But as AI capabilities expand, so does the need for robust governance, transparency, and responsible management. We are proud...
The GLP-1 Era: how obesity treatments reshaped global media narratives
From Medical Breakthrough to Global Conversation Few therapeutic areas have transformed public debate as rapidly as obesity treatments. In just a few years, drugs once known primarily to endocrinologists have become headline news, investor talking points, and social...
What the most-read Commetric posts of 2025 reveal about the future of media intelligence
From precision medicine to GenAI pragmatism and the renaissance of the newsletter, these themes signal a shift in how communications leaders are navigating complexity. As we step into 2026, we’ve taken a moment to look back at the stories that sparked the most...
Commetric wins six AMEC Awards for innovation and impact in communications measurement
Commetric has once again been recognised for excellence in media and communications analytics, winning six awards at the AMEC Awards 2025, the global benchmark for best practice in communication measurement and evaluation. Our work with Novartis and a leading mobility...
Commetric shortlisted for six categories at the AMEC Awards 2025
We are delighted to announce that Commetric has been shortlisted for six categories at the prestigious AMEC Awards 2025, which recognise excellence in communications measurement and evaluation. With entries increasing year on year and the quality of work continually...
From fairy tales to failure modes: what two client stories taught me about grounding GenAI in media research
At the recent AMEC Global Summit in Vienna, I shared two stories: one a fairy tale, the other a horror story. Both involved using GenAI to answer client research questions, and both taught us something vital about how we use emerging technologies in media analytics....
ASCO 2025: Precision medicine takes centre stage in oncology’s new era
The 2025 ASCO Annual Meeting, held under the theme "The Art and Science of Cancer Care: From Comfort to Cure," saw a new narrative emerge in oncology, one that moves beyond one-size-fits-all treatments toward more personalised, precise approaches tailored to the...