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Big Oil Won’t Clean Up Its Reputation Just by Investing in EV Chargers. It Needs New PR Strategies
Instead of resisting change, many oil companies are turning into active electromobility players by getting into EV charging, not least because they want to refashion themselves as sustainability heroes. Our media analysis found that in order to position themselves as...
Commetric Wins 2 IN2 SABRE Awards
We are proud to announce that we won two awards at the 2023 IN2 SABRE Awards EMEA. Our work with the Institute of Molecular and Clinical Ophthalmology Basel (IOB) on communicating scientific breakthroughs in times of global pandemic won the...
![Veganuary 2023 [Infographic]](https://commetric.com/wp-content/uploads/2023/02/infographic-cover-veganuary-400x250.jpg)
Veganuary 2023 [Infographic]
Veganuary celebrated its 10th anniversary in 2023 with a record number of people taking the challenge to avoid meat for the first month of the year. Our media analysis suggests that PR and comms pros should strip vegan food of its premium connotations amid the cost-of...
Which Super Bowl LVII Ad Trends Moved the Needle? A Media Analysis
The Super Bowl is advertising’s biggest stage, with advertisers jockeying to get their products in front of the more than 100 million people that watch each year. Our media analysis found that alcohol emerged as a new competitive arena, while the most...
Diversity, Sustainability and Regulation: What Are the PR Takeaways from ICE London 2023?
The biggest event in the gaming calendar, ICE London, set a new attendance record, as it returned to full-scale post-pandemic this February. Our analysis of the media debate around the event showed that safer gambling moved centre stage, while gambling companies...
Commetric Shortlisted for 2 Diamond SABRE Awards
We are thrilled to announce that Commetric has been shortlisted for two Diamond SABRE Awards EMEA 2023. Our work with EY on understanding brand positioning and opportunities in a post-COVID digital transformation sector was nominated for The SABRE Award for...
What Do Layoffs Mean for Big Tech’s Reputation? A Media Analysis
The high-flying tech industry is facing a reckoning as the economy slows, with companies like Amazon, Google and Microsoft making headlines with their massive layoffs. Our media analysis found that the tech industry became the centre of the inflation narrative and...
What Can We Learn About Vegan Comms from Veganuary 2023? A Media Analysis
Veganuary celebrated its 10th anniversary in 2023 with a record number of people taking the challenge to avoid meat for the first month of the year. Our media analysis suggests that PR and comms pros should strip vegan food of its premium connotations amid the cost-of...
AI, Economy and Climate: What Are the PR Implications of Davos 2023?
The World Economic Forum’s first winter meeting in Davos since 2020 saw several recurring themes in the global media coverage, ranging from the state of the global economy to the potential for technology and innovation as a force for good. Our media analysis found...