Ideas that make media intelligence matter
Explore the trends, narratives and emerging issues shaping reputation, communications and business performance – backed by Commetric’s research, data and expert perspective.
This Pride Month, Don’t Be Afraid of Boycotts. Use Them to Show True Support for the LGBTQ+ Community
Our media analysis found that, unlike previous years when accusations of pinkwashing triggered the loudest boycott calls during Pride, the latest LGBTQ+-related consumer activism came from conservative and far-right voices. Analysing the debate around the most...
Mastering Global Media Analysis: Key Takeaways from Commetric’s Webinar
In the current global business landscape, communications and PR professionals are increasingly relying on analytics to drive strategic decisions and showcase their value. In a dynamic and insightful Commetric webinar on "Mastering Global Media Analysis: Best Practices...
Traditional Healthcare PR Lost the Plot on Mental Health. Here’s Why
Analysing the mental health debate in specialised healthcare media, we found that online therapy providers Talkspace and Headspace emerged as the most influential organisations, while biotech and pharma companies have been lagging behind. We also found that the mental...
Aviation Will Have a Hard Time Framing Itself as Sustainable. Here’s What PR and Comms Should Know
Flying is perceived as one of the hardest sectors to decarbonise since sourcing sustainable fuels is complicated, and the large-scale adoption of hydrogen or electric planes is still years away. Our media analysis found that while each potential solution to aviation...
The PR Potential of Eurovision Is Yet to Be Realised. Here’s How a Few Brands Did It in 2023
For the first time, the business world seriously embraced Eurovision as a promotion channel. Our analysis found that brands like Booking.com and Baileys received favourable media attention for assuming Eurovision's unity message, while TikTok tried to improve its...
EVs Are Framed as the Planet’s Saviours. But There Is a Huge PR Challenge – Their Batteries
Electric vehicle manufacturers promote EVs as a sustainable solution to climate change but face PR challenges due to growing concerns over the use of their batteries. Our media analysis found that the batteries' environmental impact tends to spark controversies in the...
Banking on Trust: Navigating the PR Minefield Amid Interest Rate Hikes and Inflation Debates in the UK Financial Sector
The Bank of England's decision to significantly raise interest rates had an immediate impact on borrowers and savers and presented new communication challenges to UK banks. Our media analysis found that the interest rates' impact on inflation became the main point of...
Reputation at Stake: How Supermarkets Navigate Media Debates on Supply Chain Crisis, Automation, Sustainability, and Human Rights
Since the summer of 2021, widespread disruption to supply chains has hit the headlines and become one of the main narratives around the supermarket industry. Our media analysis found that Covid is still a big theme when it comes to supply chain disruptions while...
Smart Meters Divided the UK. This Media Analysis Shows Us Why
The planned national rollout of smart meters in the UK has been highly controversial, giving rise to heated media debates. Our media analysis found that cost-effectiveness emerged as the most pressing issue, while prepayment plans caused a reputational problem for...