Latest thinking
The ASCO 2024 narrative shift: In oncology, less is becoming more
ASCO's focus on less invasive treatment suggests a narrative shift in oncology: that doing less — less surgery, less chemotherapy or less radiation — can help patients live longer and feel better. The context: The 2024 edition of the American Society of Clinical...
Commetric wins big at the DataComms Awards 2024
Commetric is proud to announce its success at the DataComms Awards 2024, winning both Gold and Silver in the Best Data Insight from an Integrated Campaign category. The awards ceremony, held at The May Fair Hotel in London, recognised excellence in utilising data for...
All talk, no trust: Why consumers don’t (yet) buy into AI in finance
The financial services industry talks a big game about its use of AI, but our analysis reveals that this talk remains vague and fails to address emerging consumer privacy concerns. The problem: In the UK, 50% of consumers say they don’t feel comfortable with their...
Regenerating ESG: why FMCG brands need to go beyond sustainability
To stand out in the overcrowded ESG debate, FMCG companies should focus more on a proactive, positive impact rather than just doing less damage to the planet. The context: In recent years ESG has evolved into a cornerstone of PR efforts for FMCG companies. This has...
Recycling can soon become a reputational risk. Here’s what FMCG can do
As the concept of recycling is on the verge of a PR crisis, FMCG brands should refocus their ESG messaging. What's happening: We all do it. We purchase food and drink items, we see labels like "100% recyclable" or "100% recycled" on the plastic packaging, and our...
Pre-bunking: how pharma can combat misinformation on social
As healthcare communicators have struggled to combat statin misinformation with traditional debunking strategies, our study reveals how "pre-bunking" can be much more effective. The context: While statins - the most popular class of cholesterol-reducing drugs - are a...
Commetric wins 3 SABREs
Commetric is proud to announce its achievements at the SABRE EMEA Awards 2024, where it secured The SABRE Award for Superior Achievement in Measurement and Evaluation for its innovative collaboration with Novartis, alongside two IN2 SABRE Certificates of Excellence....
Relaunching the Commetric brand
An updated brand shows a new face, a new promise and an indication of real change for a business aiming to thrive in an evolving industry. All brand design work can be dismissed as ‘fluff’ for those who are inclined to think so. But for many who work in marketing,...
Gen AI means more reputation risk
PR veteran and Commetric co-founder Tony Burgess-Webb warns that today’s GenAI revolution is no time for comms professionals to stick their heads in the sand. Generative AI has captured everyone’s attention due to its ability to create text, images and video...