Latest thinking
US-China Trade War: Corporate Communications in the Battlefields
As the two largest national economies embroil in a trade showdown, it is individual companies which are in the centre of extensive reportages and economic commentary: the dispute is not just between the two countries, but also between corporations and policy makers,...
Brexit in the Media 3: Life Science PR in Unhealthy Climate
Alongside finance and law, the industry which occupies a central place in the heated Brexit debates is the life sciences. From the infamous campaign bus which hit the road with Vote Leave’s empty promise about £350 million a week for the National Health Service to the...
Brexit in the Media 2: Expert Opinion on Legal PR
Having examined the way banks promote themselves in the Brexit media coverage, we will now turn to an industry which works hand in glove with financial giants – law. UK’s affluent legal market is fueled by London’s role as a global financial hub, and bankers form the...
Commetric among the AMEC Awards 2018 Winners
We are honoured to announce that our collaboration with EY ‘Reaching the digital decision makers – how media research changed positioning, language and practice at EY’ has been distinguished at the AMEC Awards 2018 in the ‘Most impactful client recommendations arising...
Brexit in the Media: How Banks Gain Shares in the Brexit Coverage
In the frenetic reports about everything Brexit-related, one industry palpably dominates the headlines: banking. This is because the UK’s economy is more reliant on the service sector than any of its G7 counterparts – services secure around 80% of the country’s GDP –...
Crisis PR After a Hack: Case Studies
As the business world implements new technologies at an overwhelmingly accelerating pace and companies fiercely play “who’s more digital”, cybersecurity risks increase by the day. The US government has estimated that more than 4000 ransomware attacks have occurred...
Commetric and EY win 2018 Diamond SABRE Award
We are happy to announce that our joint venture with EY ‘Finding the Audience for the Digitisation Debate’ won the 2018 Diamond SABRE Award in the ‘Research and Planning’ category. The trophy, which acknowledges superior achievements in branding, reputation and...
![Banks Go Digital: Media Insights for the UK Market [Infographic]](https://commetric.com/wp-content/uploads/2018/06/Banks-Go-Digital-2019-400x250.jpg)
Banks Go Digital: Media Insights for the UK Market [Infographic]
Commetric has utilised its patented software tools and exerienced analysts to determine which trends dominate the media coverage of UK’s financial services sector and which banks and fintech start-ups gained the largest share of voice. The infographic below presents...
The Meghan Markle Effect: Lessons in Brand Storytelling
Hot on the heels of Buckingham Place’s announcement about the wedding of Meghan Markle and Prince Harry, brand valuation consultancy Brand Finance predicted that the ceremony will contribute around £500 million to the British economy, primarily in tourism. This...