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Commetric designated as a finalist for 2018 Diamond SABRE Award
We are honoured to announce our nomination as a 2018 Diamond SABRE Award finalist, in the Research and Planning category for our work with EY. The 2018 EMEA SABRE Awards recognize Superior Achievement in Branding, Reputation and Engagement - campaigns were evaluated...
Commetric is three-time finalist for AMEC Awards
We are very proud to have been shortlisted for the AMEC Awards 2018, for our work with EY and their project, ‘Reaching the digital decision makers – how media research changed positioning, language and practice at EY’. We were shortlisted in the following categories:...
Delete Facebook – The Birth of Digital Divestment?
By all accounts, Mark Zuckerberg is not having the best start to the year. On March 17, an investigative piece by The New York Times and The London Observer blew the lid off a previously unknown data breach, orchestrated by British company Cambridge Analytica. The...
Electric Vehicles in Online Media – Rapid Expansion Amidst an Uncertain Future
While electric vehicles (EV) currently occupy around 1 percent of the global automotive market in terms of new car sales, most signs point to an exciting future for the sector. Industry experts and observers have admitted that growth was a bit slower to emerge than...
3 Trends Energy & Utility CEOs Should Consider While Setting Company Strategy
For the energy & utility industry, the last decade has been anything but easy. Global uncertainties – economic, social, political and regulatory – have forced professionals in the field to always be on the lookout for innovative solutions that might help them turn...
The Oscars – Who Won on Social Media?
The 90th annual Academy Awards were held in Los Angeles over the weekend, honoring the highest achievements in film during the past year. With heavy competition in most major categories, and the spectre of #MeToo and #TimesUp hanging in the background, it was an event...
Social Media in Pharma: Taming Word of Mouth
Whether pharmaceutical companies should leverage social media is not an issue anymore. Marketing practices in the field are evolving rapidly, and as electronic communication continues expanding, pharmaceutical professionals need a good understanding of social media’s...
Exponential Growth: The Rise of Instagram Influencers
Lately it feels like Facebook has been featured in the news for all the wrong reasons – hacking issues, the dissemination of fake news, content algorithm changes. But when it comes to finances, the social media giant seems to be doing better than ever. During 2017’s...
Mapping the Top Food & Drink Trends of 2018 – Sherry
Tucked between the travel and beauty sections of the latest J. Walter Thompson "Future 100" report is an entire section dedicated to emerging trends in the food & beverage industry. Vertical farming, algorithmic food design, mood factoring – concepts that may...