Latest thinking
Exponential Growth: The Rise of Instagram Influencers
Lately it feels like Facebook has been featured in the news for all the wrong reasons – hacking issues, the dissemination of fake news, content algorithm changes. But when it comes to finances, the social media giant seems to be doing better than ever. During 2017’s...
Mapping the Top Food & Drink Trends of 2018 – Sherry
Tucked between the travel and beauty sections of the latest J. Walter Thompson "Future 100" report is an entire section dedicated to emerging trends in the food & beverage industry. Vertical farming, algorithmic food design, mood factoring – concepts that may...
Mapping the Top Food & Drink Trends of 2018 – Purple Sweet Potatoes
Tucked between the travel and beauty sections of the latest J. Walter Thompson "Future 100" report is an entire section dedicated to emerging trends in the food & beverage industry. Vertical farming, algorithmic food design, mood factoring – concepts that may...
Super Bowl LII – Crunching the Social Media Analytics on Food & Drink
If you are looking for indisputable proof that patience is a virtue, all you need to do is ask any Philadelphia Eagles fan. After more than 57 years of waiting, the team finally got to lift a championship title again on Sunday evening, as they battled to an unlikely...
![Top Trends in Food & Drink For 2018 [Infographic]](https://commetric.com/wp-content/uploads/2018/02/Top-Trends-in-Food-Drink-Infographic-2019-400x250.jpg)
Top Trends in Food & Drink For 2018 [Infographic]
In its 'Future 100' report, marketing and research consultancy JWT Intelligence foresees a 2018 full of transformational change and new opportunities—for consumers and the brands they buy. We selected the food and beverage trends with the biggest global media coverage...
Mapping the Top Food & Drink Trends of 2018: Pandan
Tucked between the travel and beauty sections of the latest J. Walter Thompson "Future 100" report is an entire section dedicated to emerging trends in the food & beverage industry. Vertical farming, algorithmic food design, mood factoring – concepts that may...
Deconstructing Pharma Reputation and Corporate Communication
The media can have a disproportionate impact on your company’s reputation, leading many to speak of ‘media reputation’, or the overall evaluation of an organization as presented in the media. Far be it from me to equate media coverage with corporate reputation, it may...
![Аd Trends from the Cannes Lions 2017 [Infographic]](https://commetric.com/wp-content/uploads/2018/01/Cannes-Lions-2019-400x250.jpg)
Аd Trends from the Cannes Lions 2017 [Infographic]
The Cannes Lions Creative Effectiveness awards celebrate the measurable impact of creativity. The work needs to demonstrate hard results over the long term, i.e. how the communication campaign drove tangible business effects, was instrumental to cultural change or...
Storytelling & Financial Services: How Can You Do Better?
Public relations firms have long been using storytelling techniques to get their points across, but the use of storytelling in the financial services industry is fresh, effective, and extremely useful. While most financial services companies continue to churn out the...