Latest thinking
Commetric finalist at PRmoment Awards
Commetric has been named a finalist at the 2016 PRmoment Awards, in the category "Best Use of Research". The award recognizes and rewards outstanding campaigns and exceptional talent in the UK PR and Communications sector during the previous year. Commetric was...
Amnesty International selects Commetric
December 9, 2015 (London, United Kingdom) - Amnesty International has awarded Commetric a contract for multi-market media analysis and evaluation to aid communications planning for human rights campaigns. Amnesty International is a global movement of more than 7m...
Arsenic in food: consumers concerned but brands not implicated… yet
Questions and concerns about the presence of arsenic in food have kept the topic newsworthy for many years. Commetric has a long history of working with the food industry and, as part of its ongoing monitoring of issues, noticed an interesting spike in Twitter...
Commetric picks up two AMEC awards
Commetric won two AMEC awards at the annual global summit held recently in Stockholm. Commetric was successful in two specific categories; Most impactful client recommendations arising from a measurement study, and Best multi-market reporting. Dietmar Walter, CEO,...
Commetric shortlisted for a Golden World Award
We are pleased to have been shortlisted for another award, an International Public Relations Association Golden World Award, category of Communication Research for our work helping the World Energy Council evaluate the effects of their global PR activities. The annual...
Ring of steel – how the USA protected a key industry
With the USA as one of the few Western economies which is growing apace, domestic U.S. industries have been concerned that their home market has become a dumping ground for foreign imports. None more than one of the fundamentals of industrialised economies, steel. The...
Influential factors at the ballot box – part 2
Has it come down to Welfare, Healthcare and Education? Or will Immigration and Europe prove influential at the ballot box? The latest data from Ipsos MORI shows that the NHS, Immigration and the Economy continue to be the issues people say are the most important...
Influential factors at the ballot box – part 1
Europe continues to be a major topic in mainstream and social media, with debate about whether the UK will remain in the EU being the main issue. Nick Clegg’s view was expressed on the matter as well as that of the major investment banks. Nigel Farage continues to...
UK elections 2015: weekly round-up
UK election week round-up: 16th to 22nd April Immigration is now the number one issue people say is affecting Britain, according to newly published IPSOS Mori data. Our analysis of mainstream and social media coverage says that the number one topic is Europe, although...