Latest thinking
Commetric named finalist for four AMEC Awards
We are very proud to have been shortlisted for four AMEC Awards, with our clients EY and The International Diabetes Federation (IDF). We were shortlisted in the following categories: Best measurement of a business to business campaign for EY Innovation Award for new...
Commetric shortlisted for a Diamond SABRE Award
We are proud to announce that Commetric has been shortlisted for a Diamond Award with the International Diabetes Federation (IDF) at the upcoming EMEA SABRE Awards. We are finalists in the Research & Planning category for providing research into the media and...
Social media analysis vs Consumer brand surveys
Brand marketers have long used surveys to question consumers on their opinions. Now, via fast-growing social media channels, consumers are volunteering these opinions, unedited and in real-time. So can this rich source of content be mined to complement, guide or even...
Commetric finalist at PRmoment Awards
Commetric has been named a finalist at the 2016 PRmoment Awards, in the category "Best Use of Research". The award recognizes and rewards outstanding campaigns and exceptional talent in the UK PR and Communications sector during the previous year. Commetric was...
Amnesty International selects Commetric
December 9, 2015 (London, United Kingdom) - Amnesty International has awarded Commetric a contract for multi-market media analysis and evaluation to aid communications planning for human rights campaigns. Amnesty International is a global movement of more than 7m...
Arsenic in food: consumers concerned but brands not implicated… yet
Questions and concerns about the presence of arsenic in food have kept the topic newsworthy for many years. Commetric has a long history of working with the food industry and, as part of its ongoing monitoring of issues, noticed an interesting spike in Twitter...
Commetric picks up two AMEC awards
Commetric won two AMEC awards at the annual global summit held recently in Stockholm. Commetric was successful in two specific categories; Most impactful client recommendations arising from a measurement study, and Best multi-market reporting. Dietmar Walter, CEO,...
Commetric shortlisted for a Golden World Award
We are pleased to have been shortlisted for another award, an International Public Relations Association Golden World Award, category of Communication Research for our work helping the World Energy Council evaluate the effects of their global PR activities. The annual...
Ring of steel – how the USA protected a key industry
With the USA as one of the few Western economies which is growing apace, domestic U.S. industries have been concerned that their home market has become a dumping ground for foreign imports. None more than one of the fundamentals of industrialised economies, steel. The...