Latest thinking
Commetric has won a silver award at the 2014 Corporate & Financial Awards
The Corporate & Financial Awards, Europe’s leading celebration of outstanding communications targeting the City and its influencers, took place at The Brewery on the 15th of July. We are very pleased to announce that we have won a silver award in the Best...
Commetric wins two 2014 AMEC Awards
We are really pleased to announce that we have won two more AMEC Awards. At the awards ceremony during the 2014 AMEC Annual International Summit in Amsterdam we were awarded Bronze in the categories of: “Best Use of Communication Management: Business-to-Business” and...
The strength of weak media signals
McKinsey & Company has recently written about the ‘Strength of weak signals’ and their importance for business strategy. Their proposal suggests that snippets of information, found buried within the media can contain powerful business intelligence. “As information...
Commetric wins two SABRE awards for Insight & Innovation
Commetric is proud to announce that it has won two 'Insight & Innovation' (In2) SABRE EMEA Awards in the categories of “RESEARCH ANALYTICS FOR CAMPAIGN PLANNING” and "INSIGHTS PRODUCT OR SERVICE – VENDOR”. Within the first category the jury was convinced by...
Commetric takes home two Digital Impact Awards
Commetric won two awards at the annual Digital Impact Awards in the category of “Best process to evaluate a digital campaign/digital communications”. Commetric was given an award for its work in helping Coca-Cola evaluate their digital marketing campaigns. The second...
‘Better Out Than In’ – Banksy’s New York residency through the Twitter lense
A month like no other went by in the five boroughs, where artist Banksy took by storm the streets of New York for his latest “Better Out Than In”, a self-proclaimed residency in the city. Graffiti, constantly moving trucks with stuffed animals or with a portable...
The Lampedusa Tragedy in the Twitterverse
“Tragedy”, “dying” and “mercy” were among the most commonly used words in the Twitterverse to describe the dreadful event, which happened on October 3rd some kilometer and a half away from the coast of Italy's southernmost island Lampedusa. The shipwreck took the...
Commetric wins at AMEC Awards 2013
On 6th June 2013 at the Communication Effectiveness Awards held at the 5th European Summit on Measurement in Madrid, the International Association for Measurement and Evaluation of Communication (AMEC) awarded Commetric two prizes for media analysis and measurement,...