Ideas that make media intelligence matter
Explore the trends, narratives and emerging issues shaping reputation, communications and business performance – backed by Commetric’s research, data and expert perspective.
What was 2023 like for PR and Comms? A look through Commetric’s top-trending analyses
At Commetric, we're in the habit of turning to data to answer any question. So, when we wanted to look at the most prominent PR trends in 2023, we decided to check which of our analyses received the most attention from our readers - who are predominantly comms pros -...
The four-faced leadership: how pharma’s top CEOs are revolutionising reputation management
The digital persona of Pharma leadership In an age where digital presence is as crucial as the decisions made in the boardroom, pharmaceutical CEOs are embracing new roles as influencers and thought leaders. No longer confined to the realms of R&D and healthcare...
3 PR takeaways from the most controversial COP ever
2023 has been a year dominated by topics like AI and inflation. Despite these new trends, the public perception of the climate crisis has been heightened by the exceptional summer just experienced in much of the northern hemisphere, which saw weather and climate...
Beyond the headlines: mastering the complex PR landscape of the diabetes drug market
View a one-page infographic summary of the analysis In the past year, celebrities and social media influencers have been taking diabetes treatments for weight loss, sharing their positive results and generating numerous media headlines. The result? An amplified media...
Commetric wins bronze at AMEC 2023 for innovative communication research with Novartis
Commetric is proud to announce its recent achievement at the AMEC Awards 2023, where it was awarded a Bronze in the Best Use of Integrated Communication Measurement/Research category. This recognition was for Commetric's collaboration with Novartis on the project...
Finance brands don’t know how to handle greenwashing accusations. Here’s how they can elevate their ESG comms
2023 has been an important year for the UK's sustainable finance sector. The government finally unveiled its comprehensive Green Finance Strategy, while London secured its position as the world's leading centre for green finance. But despite the advancements, banks...
From responsible tourism to AI: the travel trends that shaped WTM 2023
The World Travel Market 2023 (WTM) trade event in London took place against a backdrop of new challenges facing the global travel and tourism industry. As one of the most important tourism conferences out there, the event was closely followed by the media....
UK’s slow 5G adoption is because of bad PR. Here are 3 data-based insights on how to fix it
Despite being one of the first countries to start implementing 5G commercially in 2019, the UK is now lagging behind other leading markets such as the US and Asia. The reasons for this vary from underinvestment by mobile operators to slowed infrastructure development....
Beyond health: Fast food comms missed the bigger picture in their reputation management
View a one-page infographic summary of the analysis PR and comms working in the UK fast food sector have focused their efforts predominantly on health-related messages, as fast food continues to maintain its long-standing reputation for being unhealthy, to the extent...