Map the conversations shaping your reputation
Before you can influence perception, you need to understand it.
Commetric Mapping reveals the stakeholders, narratives, topics and media ecosystems that define your communications landscape, giving your team a reliable foundation for strategic decisions.
Mapping – Phase 3: Grow
Great communications start with understanding
Media conversations are increasingly fragmented across publishers, platforms, influencers and AI-generated content.
Without a clear view of who shapes the conversation and which narratives matter most, communications teams risk making decisions based on assumptions rather than evidence.
Mapping transforms complexity into clarity.
Business outcomes
What you can achieve
Turn media complexity into confident decisions. From revealing hidden opportunities to identifying emerging risks, Mapping helps communications teams understand their landscape, prioritise actions and build strategies grounded in evidence.
Understand your landscape
Identify the people, organisations and publications influencing your reputation.
Reveal hidden narratives
Discover emerging themes before they become mainstream.
Prioritise action
Focus communications where they’ll have the greatest impact.
Capabilities
Everything you need to understand your communications landscape
Powered by AI and validated by expert analysts, we combine multiple analytical approaches into one integrated analytical workflow.
Audience Mapping
Identify the people and organisations shaping conversations around your brand, industry or issues. Understand who has influence, how they connect and where your communications can have the greatest impact.
Topic Mapping
See which topics dominate the conversation and how they connect to one another. Identify the issues gaining momentum, emerging areas of interest and opportunities to strengthen your communications strategy.
Narrative Analysis
Go beyond what people are talking about to understand how they are talking about it. Uncover the narratives, frames and themes shaping perceptions of your brand, industry or key issues.
Stakeholder Analysis
Understand the stakeholders that matter most to your reputation and how they influence the wider conversation. Map their interests, positions and relationships to identify where engagement can make a difference.
Competitive Landscape
Put your reputation in context by mapping the conversations surrounding competitors and peers. Compare visibility, topics, narratives and stakeholder influence to uncover gaps, opportunities and areas of competitive advantage.
How it works
From millions of conversations to strategic clarity
Our Stakeholder Discovery Process is a patented combination of free-text database search, natural-language processing (entity extraction) and qualitative media analysis.
Stage 1
Media sample creation
Stage 2
Sample clean-up
Stage 3
Individual and organisation names extracted and assessed for relevance
Stage 4
Entity Analysis and Classification
Stage 5
Network Mapping and Network Influence Scoring
How it works
From millions of conversations to strategic clarity
Our Stakeholder Discovery Process is a patented combination of free-text database search, natural-language processing (entity extraction) and qualitative media analysis.
Stage 1
Media sample creation
Stage 2
Sample clean-up
Stage 3
Individual and organisation names extracted and assessed for relevance
Stage 4
Entity Analysis and Classification
Stage 5
Network Mapping and Network Influence Scoring
Our solutions
Discover the full intelligence ecosystem
Explore how our five integrated solutions help you understand your media landscape, measure impact, anticipate risks and uncover strategic opportunities.
Measuring
Quantify the true impact of your campaigns.
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Monitoring
Distil the world’s media to what matters now.
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GEO Analytics
Win the generative narrative. Be the brand AI recommends.
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Risk Intelligence
Detect reputational threats before they become crises.
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Ready to understand your communications landscape?
Book a strategy session with our analysts.