Ideas that make media intelligence matter
Explore the trends, narratives and emerging issues shaping reputation, communications and business performance – backed by Commetric’s research, data and expert perspective.
The Euro 2024 battle of brands: How did adidas win?
adidas was the most prominent brand in the Euros debate, as it focused its PR on the practical implications of its sponsorship and reinforced its brand attributes on social media. The context: Considering the global appeal of the UEFA Euro 2024 as...
The tech rebound: How can internal comms reframe work culture in the post-layoffs era?
Now that the foundation of tech employer branding - cool perks and benefits - has moved to the bottom of workers’ priorities post-layoffs, internal comms can refocus on work-life balance to build a more supportive culture. Tech jobs are no longer cool Up until...
Forever chemicals can destroy your reputation forever. Here’s a PFAS-proof risk comms plan
As PFAS or “forever chemicals” are on the verge of becoming a mainstream issue, companies can apply a risk comms approach to protect their reputations. PFAS is quickly becoming a real reputational danger Much has changed since we analysed the debate around PFAS (per-...
Apple’s intelligent AI move: Can a second-mover strategy pay off?
Apple's long-awaited entry into the AI race at its 2024 Worldwide Developers Conference has ignited a fierce debate in the tech world. The unveiling of Apple Intelligence (AI), a new generative AI suite that harnesses user data from Apple devices to provide automated...
Smart meters need smarter comms: How energy players can reframe the debate
While energy providers focus on the technical problems around the UK smart meter rollout, they’re failing to address the underlying reasons smart meters face such resistance. The context: Smart meters – electronic devices that record energy consumption...
Offshore wind’s future is a PR battle against misinformation. How to win it?
The success of offshore wind power depends on winning a battle against false narratives, which requires energy companies to tailor their communication strategies to diverse audience segments. The problem: We noticed the signs a year ago, but now it’s clear –...
The ASCO 2024 narrative shift: In oncology, less is becoming more
ASCO's focus on less invasive treatment suggests a narrative shift in oncology: that doing less — less surgery, less chemotherapy or less radiation — can help patients live longer and feel better. The context: The 2024 edition of the American Society of Clinical...
Commetric wins big at the DataComms Awards 2024
Commetric is proud to announce its success at the DataComms Awards 2024, winning both Gold and Silver in the Best Data Insight from an Integrated Campaign category. The awards ceremony, held at The May Fair Hotel in London, recognised excellence in utilising data for...
All talk, no trust: Why consumers don’t (yet) buy into AI in finance
The financial services industry talks a big game about its use of AI, but our analysis reveals that this talk remains vague and fails to address emerging consumer privacy concerns. The problem: In the UK, 50% of consumers say they don’t feel comfortable with their...