Ideas that make media intelligence matter
Explore the trends, narratives and emerging issues shaping reputation, communications and business performance – backed by Commetric’s research, data and expert perspective.
AI fatigue: is Tech PR missing the human touch?
Reading time: 3 min Our analysis of Mobile World Congress 2024 showed smartphone players fell into the comms trap of talking a lot about AI but little about specific AI-enabled use cases and experiences. The context: At this year's Mobile World Congress (MWC), the...
Oil companies should stop defending themselves
Reading time: 2 minutes Our media analysis reveals that energy companies are missing a prime PR opportunity by focusing on justifying fossil fuel investments rather than crafting a new narrative for green transition. What Commetric found In 2023, amid record...
How stakeholder mapping can guide Energy companies’ sustainability messaging
Reading time: 3 minutes Energy companies can transcend their ineffective green transition PR efforts by utilising advanced stakeholder mapping to formulate tailored comms strategies. The issue: Our analysis of 5,675 English-language articles around the green...
ICE London 2024: a missed PR opportunity for gambling brands?
ICE London 2024 was buzzing with innovations, but gambling brands overlooked the PR opportunity to align with key trends such as AI, responsible gambling and sustainable gaming. What our analysis found: Commetric's analysis of 408 English-language articles published...
Hotel sustainability is boring. Here’s how hotel brands can shine in green
The statement in the title may be bold, but let's look at some statistics. A recent Booking.com study found something very peculiar - 87% of travellers want to travel sustainably, but 52% say they struggle to find sustainable travel options. Why is that? Surely many...
How can destination brands cut through the clutter of sustainable tourism?
In tourism, sustainable practices are not just commendable; they are expected. Yet, despite their significance, many tourist boards are struggling to make their mark in the crowded arena of sustainable tourism. It's no longer sufficient to simply tout renewable energy...
Davos 2024 as a case study in CEO comms: why CEOs need to become better AI communicators
CEOs are increasingly called upon to address the impacts of innovation not only within their businesses but also in society at large. This was one of the main findings of Edelman's Trust Barometer, which was released for the World Economic Forum in Davos this year and...
The CES 2024 lesson: with AI everywhere, PR and Comms trump innovation
As we reflect on the recently concluded Consumer Electronics Show (CES) 2024, an intriguing pattern emerged from our in-depth media analysis. By analysing 386 English-language articles focused on the event, we've identified a pivotal trend poised to reshape the...
How will new obesity narratives impact Pharma PR and Comms? Insights from J.P. Morgan’s Healthcare Conference 2024
The J.P. Morgan Healthcare Conference, the most anticipated event in the biotech and pharma calendars, has a reputation for drawing major announcements from big players in the industry. The 2024 edition has not disappointed. Analysing 289 English-language articles...