Latest thinking
From Data to Story: Why Media Analytics Is the Key to Clinical Trial Communications
Download Commetric's comprehensive media analytics report on clinical trial communications. Communicating clinical trial results is one of the biggest challenges for PR and comms pros in pharma. Distilling scientific data into comprehensible messages that resonate...
AI, Partnerships and Protesters: Inside the Media Frenzy at DSEI London 2023
From 12 to 15 September, the core of the defence industry met at Excel London for the 2023 edition of the Defence Security and Equipment International, DSEI in short. The show included big names like BAE Systems, Lockheed Martin, Thales and Rolls Royce,...
Is Banking’s Crisis PR Stuck in the Stone Age? Why Media Analytics is Crucial for Today’s Cybersecurity Challenges
View a one-page infographic summary of the analysis Traditionally, banking has maintained a reputation for having one of the most mature and collaborative approaches to cybersecurity. However, in the current climate of the cost-of-living crisis, which has heightened...
Commetric Wins Two DataComms Awards
We are thrilled to announce that Commetric has won two prestigious DataComms Awards for 2023. We were honoured with a Silver award in the Best Data Insight from a Global Communications Campaign (one-off) category and a Bronze award for Best Use of Data to Assist...
Sugar Substitutes Became FMCG’s Newest Reputation Risk. Here’s What Brands Should Do
View a one-page infographic summary of the analysis While sugar has long been at the centre of health-related controversies in the FMCG industry, companies now face another threat to their reputation: the artificial sweeteners they use as sugar substitutes are also...
Unlocking Competitive Advantage: How Media Analytics Can Mitigate Reputational Risk for FMCG Companies
In an era where consumer perceptions can swing wildly from one news cycle to the next, the stakes have never been higher for Fast-Moving Consumer Goods (FMCG) companies like Unilever, P&G, and L'Oréal. Managing media reputation is no longer a luxury—it's a...
How Media Analytics and White Space Mapping Can Transform Open Banking Communications
View a one-page infographic summary of the analysis Open banking - a system that provides third-party access to financial data through the use of application programming interfaces (APIs) - arrived in the UK in 2018 as an initiative aimed at boosting competition...
Stakeholder Mapping in Pharma M&A Communications: Pfizer’s Acquisition of Seagen
Download Commetric's comprehensive media evaluation report on mergers and acquisitions (M&A) in the healthcare sector In today’s complex healthcare and media landscape, stakeholder mapping has never been more vital for pharma M&A communications. For corporate...
8 Strategic Moves by Pfizer: Is This the Blueprint for Pharma M&A Communications?
Pfizer has long been at the forefront of innovation and growth in the healthcare industry. In its recent M&A activities, the company has provided a roadmap for how to leverage corporate communications to create value and reinforce its brand positioning....