Commetric among the finalists of AMEC Awards 2019

We are very proud to have been shortlisted for the AMEC Awards 2019 in two categories.  Our innovative platform ComVix, which uses natural language processing and machine learning to understand the interplay between media coverage and share price sensitivity, has been nominated in the  “Best use of new technology in communications measurement” category. We are … Continue reading “Commetric among the finalists of AMEC Awards 2019”

Diabetes Drug Market: Pricing Debates amid Rising Awareness

Using our Influencer Network Analysis (INA) methodology, we analysed the recent media discussion around the diabetes drug market to identify the main topics and the key opinion leaders driving the conversation.   The global diabetes drug market is on the rise mainly due to the increasing prevalence of the disorder: the number of adults living … Continue reading “Diabetes Drug Market: Pricing Debates amid Rising Awareness”

The Role of Influencer Mapping in Reputation Management

The business media is full of expressions such as “every company is a… [fill in the blank] company”. The most popular example is “every company is a technology company”, which is often modified to “every business is a digital business” and, if we want to sound really cutting-edge, “every industry is an internet of things … Continue reading “The Role of Influencer Mapping in Reputation Management”

Mobile World Congress 2019: 5G Battle Intensifies with Foldable Weapons

The 2019 instalment of the Mobile World Congress (MWC), the world’s largest event for the mobile industry, was held in Barcelona. It attracted more than 109,000 visitors, over 55% of whom with senior-level positions, including more than 7,900 CEOs. The theme of this year’s tradeshow was ‘Intelligent Connectivity’ – a term encompassing the interplay between … Continue reading “Mobile World Congress 2019: 5G Battle Intensifies with Foldable Weapons”

London Fashion Week A/W 2019: Brands at the Forefront of the Media Catwalk

Following New York, London is home to the second of each February’s “Big Four” fashion weeks, with the other two being held in Paris and Milan. This season, some fashionistas thought that the British capital eclipsed the Big Apple, with the show getting fancier than ever and designers presenting one of their strongest and most … Continue reading “London Fashion Week A/W 2019: Brands at the Forefront of the Media Catwalk”

Sustainable Fashion: Bringing Green into Vogue

Sustainable fashion has become a management agenda for an increasing number of brands, and communicating environmental values is in the centre of many ambitious campaigns. Using our Influencer Network Analysis (INA) methodology, we analysed the recent media coverage to find the brands and influencers most often associated with the sustainable fashion trend.   Earlier this … Continue reading “Sustainable Fashion: Bringing Green into Vogue”

Super Bowl LIII: Who Won the 2019 Brand Awareness Championship

Apart from sports, Super Bowl is about one thing: advertising. Super Bowl ads have become something of a cultural phenomenon, with companies trying not only to promote their products on the day of the game but also to build brand awareness by generating buzz around their high-profile commercials. And while more than 100 million people … Continue reading “Super Bowl LIII: Who Won the 2019 Brand Awareness Championship”

Gillette Ad Controversy: Social Media Insights

Analysing the Twitter conversation around Gillette’s controversial ad, we found that the backlash might have been overstated by traditional media and that the brand’s campaign was successful in terms of reach and customer engagement. In addition, we identified several other brands which were at the forefront of the discussion.    Not many brands have made … Continue reading “Gillette Ad Controversy: Social Media Insights”

Davos 2019: AI and Global Growth on CEOs’ Minds

In the beginning of every year, the media shines its spotlight on the Swiss Alpine town of Davos, where political and business leaders from around the world gather to chew over the issues of the day. Interestingly, the conversation around this January’s World Economic Forum meeting focused not only on the attendees but also on … Continue reading “Davos 2019: AI and Global Growth on CEOs’ Minds”