Trends in Healthcare Comms: An Interview with John Gisborne of FleishmanHillard Fishburn

John, could you please give us an introduction to your current role, as well as a bit about your background?   I currently oversee the European healthcare function at FleishmanHillard, we are a global communications firm of 3,000 people worldwide. Healthcare is one of our most important sectors. I started my career as a biochemist, … Continue reading “Trends in Healthcare Comms: An Interview with John Gisborne of FleishmanHillard Fishburn”

Identifying Key Opinion Leaders in Pharma Through Influencer Network Analysis (INA)

Key opinion leaders (KOLs) undoubtedly play a very important role in the life sciences industry. Pharma companies typically engage them during the later stages of clinical trials and during drug commercialisation.

PR Measurement in Pharma: The Key to Effective Communication Strategies

In the dawn of AMEC’s Measurement Month, a global programme of activities shining the spotlight on the importance of PR measurement, we thought we could highlight the immense value of PR measurement by surveying its applications in an industry suffering from a growing trust problem – pharma. The reputation of pharmaceutical companies depends on the … Continue reading “PR Measurement in Pharma: The Key to Effective Communication Strategies”

Commetric hires industry veteran Alan Walker to drive European expansion

Commetric, a leading media analytics firm, has hired industry veteran Alan Walker to its client consulting team.  Alan, formerly of Kantar Media, has over 20 years’ experience consulting across advertising, communications and financial services and has worked in Germany, Austria and France as well as the UK. Commetric CEO, Chris Shaw said “As corporate reputation … Continue reading “Commetric hires industry veteran Alan Walker to drive European expansion”

Commetric among the AMEC Awards 2018 Winners

We are honoured to announce that our collaboration with EY ‘Reaching the digital decision makers – how media research changed positioning, language and practice at EY’ has been distinguished at the AMEC Awards 2018 in the ‘Most impactful client recommendations arising from a measurement study’ category. In addition, our senior project manager Maya Koleva’s excellent … Continue reading “Commetric among the AMEC Awards 2018 Winners”

Commetric and EY win 2018 Diamond SABRE Award

We are happy to announce that our joint venture with EY ‘Finding the Audience for the Digitisation Debate’ won the 2018 Diamond SABRE Award in the ‘Research and Planning’ category. The trophy, which acknowledges superior achievements in branding, reputation and engagement, was awarded by a jury of more than 40 industry leaders, who assessed more … Continue reading “Commetric and EY win 2018 Diamond SABRE Award”

Commetric and EY win EMEA In2 SABRE Award

We are proud to announce that our collaboration with EY ‘Finding the Audience for the Digitisation Debate’ won the ‘Best use of social media or analytics for audience insights or influencer targeting’ category at the 2018 In2 EMEA SABRE Awards. The In2 SABREs recognise excellence in various categories of innovation and insight—with an emphasis on … Continue reading “Commetric and EY win EMEA In2 SABRE Award”

Commetric designated as a finalist for 2018 Diamond SABRE Award

We are honoured to announce our nomination as a 2018 Diamond SABRE Award finalist, in the Research and Planning category for our work with EY. The 2018 EMEA SABRE Awards recognize Superior Achievement in Branding, Reputation and Engagement – campaigns were evaluated by a jury of more than 40 industry leaders. This year’s shortlist was … Continue reading “Commetric designated as a finalist for 2018 Diamond SABRE Award”

Commetric is three-time finalist for AMEC Awards

We are very proud to have been shortlisted for the AMEC Awards 2018, for our work with EY and their project, ‘Reaching the digital decision makers – how media research changed positioning, language and practice at EY’. We were shortlisted in the following categories: Best use of integrated communication measurement/research Most impactful client recommendations arising … Continue reading “Commetric is three-time finalist for AMEC Awards”