Understanding the evolution of sustainability PR and comms in the FMCG sector

 The sustainability media conversation has significantly changed over the past couple of years. Some FMCG companies transformed their PR and comms playbook from a focus on compliance and reactive measures to a more proactive, integrated and transparent approach. Others are still behind the curve.

Our AI-powered and human-enriched analysis of 3,607 English-language articles published between August 2022-August 2024 reveals the sustainability communication strategies of six industry giants – Nestlé, Coca-Cola, PepsiCo, Unilever, Danone, and Mondelēz.

What you’ll learn:

– What kind of strategies moved the needle for each of the industry giants
– Which specific sustainability initiatives managed to gain traction and why
– What reputational risks have been emerging
– Who are the most influential critics of FMCG companies’ sustainability credentials