GEO Score & Strategy
Does AI know your brand?
Search behaviour has fundamentally changed.
Your audiences are no longer relying solely on Google to discover, evaluate and compare brands. Increasingly, they are turning to ChatGPT, Gemini, Claude, Perplexity and other AI assistants to inform business and purchasing decisions.
The challenge is that most organisations have no visibility into what AI actually says about them.
Commetric’s GEO Score & Strategy helps you understand how AI systems discover, describe, compare and recommend your brand – giving you the insight needed to strengthen your visibility in the emerging AI-driven information landscape.
%
of consumers now use AI tools at least weekly to research products and brands before making a purchase decision
SEMrush Consumer Study, December 2025 (n=1,030 US shoppers)
%
of consumers have made a purchase after using AI during research - bypassing the traditional search funnel entirely
SEMrush / The Digital Bloom Buyer Journey Report, 2026
%
of brands actively investing in SEO receive zero citations from AI search engines — invisible at the exact moment of decision
BrightEdge via AuthorityTech, February 2026
Why leading brands use GEO analytics
See whether AI recommends you - or your competitors
Discover how often your brand appears in AI-generated recommendations, how prominently it is featured, and where competitors are winning the conversation.
Understand what AI believes about your brand
Reveal the attributes, associations and narratives AI platforms connect with your brand, and identify gaps between your intended positioning and AI perception.
Turn AI visibility into an actionable strategy
Move beyond diagnostics with clear recommendations focused on strengthening your presence, positioning and influence across the sources shaping AI responses.
What you get: three answers that matter
Where you stand
Brand Visibility Score + competitive rank
— Brand Visibility Score (headline KPI)
— Competitor ranking across all dimensions
— Visibility by buyer intent stage
— Cross-AI consistency
Why it is happening
AI perception vs. intended positioning
— Sentiment and brand identity analysis
— Attribute ownership vs. competitor map
— Citation and source intelligence
— Discoverability Delta*
*Our proprietary test: does your web presence actually improve your AI visibility? Many brands discover it does not.
What to do next
Prioritised GEO strategy and action plan
— Content gap analysis
— Attribute reinforcement strategy
— PR target list: sources shaping AI opinion
— Competitive defence map
Visibility: Are you part of the AI conversation?
Traditional analytics can tell you how your website performs. GEO Analytics shows whether AI assistants mention your brand when buyers ask category-related questions.
We measure your visibility across key AI platforms and buying scenarios, helping you understand where you appear, where you don’t, and where competitors are gaining ground.
Preference: Does AI recommend you?
Being mentioned is not the same as being recommended.
Our analysis reveals whether AI assistants actively endorse your brand, merely acknowledge it, or favour competitors instead. By understanding recommendation patterns across platforms and buyer journeys, you can identify the factors driving preference and commercial advantage.
Perception: How does AI describe your brand?
AI systems do more than list brands — they shape perceptions.
GEO Analytics uncovers the attributes, themes and sentiment AI associates with your business. You can see whether your key messages are being reflected, which competitor narratives are gaining traction, and where your positioning may be vulnerable.
Influence: What is shaping AI's view of your brand?
AI responses are influenced by a wide ecosystem of sources, including media coverage, analyst reports, review platforms, industry publications and owned content.
Our source intelligence identifies which voices are influencing AI perceptions of your brand and competitors, helping communications, content and digital teams focus investment where it can have the greatest impact.
Discoverability: Is your online presence helping or hurting?
One of the most important questions brands face today is whether their digital footprint is actually improving their AI visibility.
Our proprietary Discoverability Delta analysis reveals the relationship between your web presence and AI performance, helping distinguish between long-term perception issues and opportunities that can be addressed through content, communications and digital strategy.
Competitive Intelligence: Where do you stand?
AI visibility is relative. Buyers are often presented with only a handful of recommendations, meaning every competitor matters.
GEO Analytics provides a clear view of competitive performance across visibility, recommendation strength, perception and influence, helping you identify threats, opportunities and areas where your brand can gain an advantage.
From insight to action
GEO Analytics doesn’t stop at measurement.
Every engagement translates findings into a strategic roadmap, highlighting the priorities most likely to improve your visibility and competitiveness in AI-generated environments. From content and communications opportunities to influence-building initiatives, recommendations are directly tied to the factors shaping AI outcomes.
As AI increasingly becomes the first point of discovery, understanding how these systems perceive your brand is no longer optional. It is a critical part of protecting and growing market visibility.
Ready to see what AI is saying about your brand?
Get a comprehensive view of your AI visibility, competitive position and growth opportunities with Commetric GEO Analytics.
Our solutions
We provide flexible solutions within a tech-enabled framework to deliver high quality insights at competitive fixed prices.
Our automated processes mean you pay for value not volume.