Ideas that make media intelligence matter
Explore the trends, narratives and emerging issues shaping reputation, communications and business performance – backed by Commetric’s research, data and expert perspective.
PFAS Is Coming After Your Reputation. Here’s What PR and Comms Should Know
While the debate around PFAS is still focused mainly on the chemicals industry, there is growing media scrutiny of other sectors such as food, cosmetics, retail and fashion. Our analysis suggests that brands producing PFAS could learn some health comms lessons from...
Bad PR Can Trigger Another Financial Crisis. Just Look at Silicon Valley Bank’s Collapse
Myriad factors contributed to SVB's tragic story, but it was ultimately a failure of effective communication that led to the bank's collapse. Analysing the media debate, we found that communicating to the layman is just as important as investor relations, while CEO...
DSEI 2023 Was All About Industry Cooperation – Although Some Disagreed
The Defence and Security Equipment International show this year included cutting-edge products by big names like BAE Systems, Lockheed Martin, Raytheon, Thales and Rolls Royce. Our media analysis found that the Global Combat Air Programme between the UK, Japan...
Big Pharma Doesn’t Realise How Sensitive an Issue Obesity Is. Here’s What It Should Do
The recent media debate around popular weight loss drugs such as Wegovy indicated that pharma companies might lack a deeper understanding of how obesity is discussed in the public discourse. Our media analysis around obesity suggested that pharma companies should...
Commetric Research Quoted in Forbes
Commetric's research into the media debate around The Mobile World Congress 2023 was covered by Forbes' Senior Contributor Roslyn Layton. Read the Forbes article here. Commetric’s MWC analysis was based on human and machine assessment of 784 English-language articles....
Tobacco Companies Shouldn’t Become Health Brands to Fix Their Reputation. They Should Focus on These Issues Instead
Our analysis of the media debate around the demonised tobacco industry found that companies' efforts to reposition themselves as health brands were met with significant backlash and inflicted additional harm to their reputation. We suggest that tobacco PR and comms...
The Mobile World Congress 2023 Offered a Glimpse Into the Future of Telco PR. Here’s What You Should Know
The annual Mobile World Congress (MWC) trade fair brought together world leaders in mobile and telecommunications to discuss the future of technology and gain media exposure along the way. Our analysis of the media debate around the event found that PR and comms pros...
Brands Shouldn’t Celebrate Black History Month. Unless They Take These Steps to Do It Right
Black History Month is an excellent opportunity for brands to celebrate and honour the contributions of Black Americans to our society and culture. Our media analysis around this year's Black History Month found that It’s essential to amplify diverse voices rather...
Big Oil Won’t Clean Up Its Reputation Just by Investing in EV Chargers. It Needs New PR Strategies
Instead of resisting change, many oil companies are turning into active electromobility players by getting into EV charging, not least because they want to refashion themselves as sustainability heroes. Our media analysis found that in order to position themselves as...