Commetric’s research into the media debate around The Mobile World Congress 2023 was covered by Forbes’ Senior Contributor Roslyn Layton.

Read the Forbes article here.

Commetric’s MWC analysis was based on human and machine assessment of 784 English-language articles.

The Forbes article quoted Commetric CEO Magnus Hakansson, who noted the B2B shift of the event and provided insights on Nokia‘s new brand identity.

Our analysis found that PR and comms pros should expect a second wave of 5G and more hype around virtual reality.

We also found that ChatGPT’s popularity helped reposition some chip makers as AI brands.

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Editor’s Notes

Commetric (

Commetric provides advanced media analytics solutions that help organisations manage and measure their corporate reputation. We combine AI and expert human insight to enable clients across industry sectors realise the full potential of their media investments. The firm has won numerous communications industry awards and is a leading AMEC member.