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Many Generative AI Companies Will Become Irrelevant After the Hype. Unless They Address This PR Problem
View a one-page infographic summary of the analysis What's the problem: While companies developing generative AI, from pioneering start-ups like OpenAI and Anthropic to established Big Tech entities like Microsoft, Google, Adobe and Snapchat, are leveraging PR and...
Is Your Sports PR Ready to Champion the Diversity and Inclusion Challenge?
View a one-page infographic summary of the analysis What's the problem: In today's dynamic and rapidly evolving sports landscape, public relations and communications professionals are faced with a multitude of challenges. However, none have become as potent and...
Commetric Shortlisted for 2 DataComms Awards
We are thrilled to announce that Commetric has been officially shortlisted in the DataComms Awards 2023, a prestigious event celebrating the integral role data has come to play in modern communications strategies. The awards recognise the transformative power of data...
Caught in the Winds of Change: Navigating the High-Stakes PR Landscape of Offshore Wind Energy
As the media portrays offshore wind as crucial for the energy transition, energy companies like Equinor and Shell have utilised technological innovation narratives to establish their leadership role in renewable energy efforts. Our media analysis found that the...
Unlocking the Neobank Narrative: Essential Insights for Shaping Your Financial Brand’s Future
UK neobanks, once hailed as revolutionary disruptors set to redefine the financial landscape, are now under scrutiny, with many industry commentators questioning their long-term viability. So what should comms execs in finance know? To find out, we analysed 773...
Survival of the Fittest: How Brands Promote Dietary Supplements in the Covid Aftermath
Our media analysis found that the debate around dietary supplements continues to centre on their efficacy, with companies such as Nestlé, Unilever, GNC, and Herbalife adopting proactive PR strategies to address this challenge and communicate the scientific basis of...
AI in Action: Transforming Media Analysis with Commetric’s Innovation Team
At the forefront of the burgeoning IT sector in Bulgaria, Commetric is pushing the boundaries of media analytics and measurement by incorporating cutting-edge AI technologies. Our diverse and skilled tech teams are developing proprietary AI-driven solutions that cater...
Playing it Safe: How Media Analysis Reveals New Pathways for Responsible Gambling
A growing number of gambling companies have engaged in responsible gambling initiatives, as critics have argued that the industry has so far done too little to prevent harmful betting. Our media analysis suggests that while corporate PR is focused on spreading the...
The UK Mortgage Crisis Demands New Approaches to Financial Comms. Here’s What PR Pros Should Know
The mortgage crisis in the UK has dominated the media conversation in recent months due to rising interest rates, potentially impacting over 2 million mortgage holders and causing economic slowdown fears. Our media analysis found that banks' reactions to the crisis...