Latest thinking
The Plastic Pollution Debate Has Changed. Here’s Why PR Pros Need to Overhaul Their Green Strategy
Our media analysis found that new regulations across the world marked a turning point in the media debate on plastic pollution while recycling came under fire. We also found that reuse initiatives tend to generate more positive headlines, while transparency and data...
Leveraging Generative AI and LLMs for PR and Comms Measurement and Evaluation
by Konstantinos Karakostas, PhD – Director of Machine Learning, Commetric Amid all the hype around ChatGPT, Bing Chat, Google Bard and other fascinating user-facing tools launched, we are all reading more and more stories online about the potential impact of...
ASCO 2023 Unleashed New Era of Patient Power and Cutting-Edge Therapies. Here Are the PR Takeaways
The 2023 ASCO Annual Meeting presented a multitude of clinical research data on cancer care practices, with a major focus on advancements in breast cancer treatment. Our media analysis found that Novartis' Kisqali was widely praised for its promise of boosting...
This Pride Month, Don’t Be Afraid of Boycotts. Use Them to Show True Support for the LGBTQ+ Community
Our media analysis found that, unlike previous years when accusations of pinkwashing triggered the loudest boycott calls during Pride, the latest LGBTQ+-related consumer activism came from conservative and far-right voices. Analysing the debate around the most...
Mastering Global Media Analysis: Key Takeaways from Commetric’s Webinar
In the current global business landscape, communications and PR professionals are increasingly relying on analytics to drive strategic decisions and showcase their value. In a dynamic and insightful Commetric webinar on "Mastering Global Media Analysis: Best Practices...
Traditional Healthcare PR Lost the Plot on Mental Health. Here’s Why
Analysing the mental health debate in specialised healthcare media, we found that online therapy providers Talkspace and Headspace emerged as the most influential organisations, while biotech and pharma companies have been lagging behind. We also found that the mental...
Aviation Will Have a Hard Time Framing Itself as Sustainable. Here’s What PR and Comms Should Know
Flying is perceived as one of the hardest sectors to decarbonise since sourcing sustainable fuels is complicated, and the large-scale adoption of hydrogen or electric planes is still years away. Our media analysis found that while each potential solution to aviation...
The PR Potential of Eurovision Is Yet to Be Realised. Here’s How a Few Brands Did It in 2023
For the first time, the business world seriously embraced Eurovision as a promotion channel. Our analysis found that brands like Booking.com and Baileys received favourable media attention for assuming Eurovision's unity message, while TikTok tried to improve its...
EVs Are Framed as the Planet’s Saviours. But There Is a Huge PR Challenge – Their Batteries
Electric vehicle manufacturers promote EVs as a sustainable solution to climate change but face PR challenges due to growing concerns over the use of their batteries. Our media analysis found that the batteries' environmental impact tends to spark controversies in the...