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Pfizer, Canned Cocktails and Pride: Commetric’s Most-Read Media Analyses of 2021
While the presidential election, the pandemic and racial reckoning were stories that drove intense interest and engagement to news outlets in 2020, some metrics suggest that 2021 represented the inevitable hangover: engagement with news content plummeted...
How Do CEOs Talk About Sustainability? Analysing the CEO’s Role in Building Green Reputation
As consumers increasingly expect CEOs to take a stand on climate change, we decided to employ our AI-based CEO Media Visibility Tracker to see which business leaders were most prominent in the media conversation around sustainability. We found that CEOs from...
Commetric Wins Two AMEC Awards with Novartis
We are very proud to announce that our work with Novartis won 2 awards at the 2021 AMEC Awards. Our entry, “Integrated multichannel measurement for World Sight Day and XOVA”, was recognised in the categories of Best use of measurement for a single event or campaign...
Is Sustainability No Longer Enough? Mapping the New Regeneration Trend
At a time when almost every major brand focuses its PR efforts on boasting sustainability credentials, some companies have started to differentiate themselves by talking about regeneration - a concept denoting a more proactive change. Our media analysis found that...
Digital Fashion: Will Virtual Clothes Become a Real Fashion Trend?
As the crisis disrupted the fashion industry to its core and forced brands to figure out new ways of connecting with customers, many fashion houses invested in the emerging digital fashion space. Our analysis found that the most influential companies in the media...
TIER Partners With Commetric for EMEA Media Monitoring and Analytics
TIER, Europe’s micro-mobility leader, has appointed reputation analytics firm Commetric to measure the impact of its communication efforts and to understand the media conversation around urban transportation and mobility services. Commetric was selected by TIER’s...
Metaverse: Will Facebook Control the Narrative Around the Future of the Internet?
"Metaverse" became the latest buzzword as Facebook announced its rebranding, but many companies have been using the term well before the social media giant. Commetric's analysis found that gaming companies like Roblox and Epic Games have been among the early metaverse...
How Can FMCGs Turn Sustainability Into a Reputation Driver? A Competitor Benchmark Analysis
As consumers become more eco-conscious and the media continues to scrutinise companies for their environmental footprint, fast-moving consumer goods players have incorporated sustainability initiatives as a central part of their PR and comms strategies. Assessing the...
Commetric Recognised For Nurturing PR Measurement Talent
Hardly any professional distinction is more valuable than having your work recognised by a global trade association. In the PR measurement industry, perhaps the highest honour is the AMEC’s Young Professional of the Year award. We are very proud that our own Project...