Latest thinking
Alzheimer’s in the Media: How Has the Latest Progress Changed Pharma Comms?
For a long time, the media debate around Alzheimer's has been dominated by news of failed clinical trials – giants such as Merck, Eli Lilly and Pfizer, as well as lesser-known companies like Axovant and Prana Biotech, have all announced defeats in...
Mental Health: How Can Healthcare Companies Join the Wider Debate?
The COVID-19 pandemic has exacerbated preexisting mental health challenges, giving a stronger impetus to the debate around depression and anxiety in both healthcare and mass media. Our media analysis found that the conversation in health industry outlets was mainly...
Machine Learning Meets Media Analysis: From Hype to Reality
First appeared on the AMEC website as part of AMEC's Tech Hub initiative. There is hardly any industry that has not jumped on the AI and Big Data Analytics bandwagon yet, but one notably lags- Public Relations (PR) and Communications. A possible reason for this is...
Commetric Shortlisted for 10 AMEC Awards in 8 Categories
We are very proud to have been shortlisted for ten AMEC Awards in eight categories. The annual AMEC Awards is run by the International Association for Measurement and Evaluation of Communication and celebrates excellence in communications measurement. Our pharma team...
Cannabis Drinks: How Can PR Normalise the Industry?
The market for cannabis drinks is expanding rapidly, with more and more states legalising marijuana, but mainstream consumer packaged goods marketers are often cautious about entering this industry due to an enduring stigma. Our media analysis found that Canopy Growth...
Going NOLO: How Are Alcohol Brands Tapping Into the Sober-Curious Trend?
Legacy alcohol giants and emerging start-ups are eager to capitalise on the no/low alcohol trend, which has accelerated along with the pandemic-induced rise in health consciousness. Our media analysis found that Heineken and Diageo were the corporate brands with the...
How Is Big Alcohol Trying to Stay Relevant? A Competitive Benchmarking Media Analysis
The global alcohol beverage industry doesn't enjoy a great reputation, with its media presence being continuously tainted by reports about alcohol's negative health effects. In fact, alcohol companies sometimes face very similar reputational challenges like...
The Ready-to-Drink Trend: Can Canned Cocktails and Hard Seltzers Save the Alcohol Industry?
As alcohol consumption is going out of fashion for health-conscious young consumers, RTDs like canned cocktails and hard seltzers are becoming the fastest-growing category in the beverage business, with brands positioning them as better-for-you products. Our analysis...
The Quest for Covid Treatments: What Comms Challenges Is Pharma Facing?
While pharma companies experienced reputational boosts thanks to the rapid vaccine development, they are now facing increasing pressure to introduce new Covid treatments, as more and more experts assert that vaccination alone won't be enough to handle the pandemic....