Latest thinking
5G Coronavirus Conspiracy: The Worst Kind of Fake News?
The increasingly popular conspiracy theory linking 5G and the coronavirus pandemic has put telecoms companies in a crisis communications mode, as their masts were attacked by anti-5G activists. Conducting a media analysis of the conversation around the conspiracy, we...
COVID-19 Business Impact Tracker: Financial Services Step up CSR Amid Falling Profits
Before COVID-19, the financial services industry was experiencing an unprecedented period of growth and prosperity. Despite increasing consumer expectations and the market disruption and competition from fintech players, most banks were stronger than at any period...
Commetric Shortlisted for Two Diamond SABRE Awards
We are very proud to have been shortlisted for the 2020 SABRE Awards EMEA in two categories. Our pharma team has been recognised in the Superior Achievement in Research and Planning category for “A data-driven approach to media targeting – development of key media...
COVID-19 Business Impact Tracker: The Food and Drink Industry During the Pandemic
As restaurants and bars around the world closed down to slow the spread of the coronavirus, food and beverage has been one of the most heavily affected industries during the crisis. The ongoing social distancing measures have created a ripple effect in the...
COVID-19 Business Impact Tracker: The Woes of the Auto Industry
The automotive industry is facing its worst year in decades, as it struggles to cope with the ramifications of the widespread industrial disruption caused by the coronavirus pandemic. Because of social distancing measures, consumers are unable to visit car showrooms,...
COVID-19 Business Impact Tracker: The Repercussions for the Energy Industry
According to some commentators, the coronavirus pandemic and the ongoing social distancing measures will fundamentally change the energy industry - a sector of the global economy which has historically served as the foundation of social relationships. For instance,...
COVID-19 Business Impact Tracker: CSR Across Industries and Companies
Every crisis presents companies with opportunities to bolster their reputation by communicating corporate social responsibility (CSR) - a public relations practice which has had a growing importance in the media's eye in the last couple of years. High-profile media...
COVID-19 Business Impact Tracker: Most Innovative Companies and Industries During COVID-19 Pandemic
The COVID-19 pandemic is an unprecedented event that has led many companies and industries to operate in a crisis mode, threatening to bring about another global economic recession. Nevertheless, all crises present companies with opportunities to gain the trust and...
Coronavirus Economic Impact: Identifying the Thought Leaders
In addition to the healthcare aspects of the coronavirus pandemic, the media has been engrossed in extensive reports and analyses of how the outbreak disrupts the global economy. Most publications point out that we're witnessing one of the biggest economic shocks in...