We are very proud to have been shortlisted for the 2020 SABRE Awards EMEA in two categories.

Our pharma team has been recognised in the Superior Achievement in Research and Planning category for “A data-driven approach to media targeting – development of key media list and measurement programme.”

In this project, we used data analytics to boost a major pharmaceutical company’s media relations and corporate reputation.

Commetric has also been nominated in the Superior Achievement in Measurement and Evaluation category for “ComVix – a media analytics platform for real-time measurement and management of corporate reputation.”

This is testament to Commetric’s long term commitment to investing in machine learning and natural language processing to enhance insights for our clients.

ComVix is an online reputation analytics platform, which uses AI and media data for automated reputation evaluation. It has been trained on 3.6 billion media articles from more than 50,000 media sources to extract 150 million business events driving corporate reputation. Apart from real-time, automatic extraction of reputation drivers from the media, ComVix performs advanced sentiment evaluation on those drivers to arrive at a quantitative measure of reputation- ComVix Reputation Index (CRI). ComVix insights are available via an online interactive platform as well as in custom reports.

The shortlisted campaigns were selected from among more than 600 entries in this year’s competition, which recognises Superior Achievement in Branding, Reputation and Engagement.

You can read the full shortlist here.

Best of luck to the other nominees!

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For further information, please contact:


Magnus Hakansson, CEO


+44 (0) 845 287 3003

Editor’s Notes

Commetric (www.commetric.com)

Commetric provides advanced media analytics solutions that help organisations manage and measure their corporate reputation. We combine AI and expert human insight to enable clients across industry sectors realise the full potential of their media investments. The firm has won numerous communications industry awards and is a leading AMEC member.