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Greenwashing: How Can PR and Comms Clean Up Their ESG Messaging?
The global sustainability movement has grown in power and force in recent years, but alongside that rapid ascent has come an equally booming side effect – corporate greenwashing. Our analysis found that the use of the term "greenwashing" has been steadily growing...
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Immuno-Oncology: How Can Pharma PR and Comms Boost Their Immuno-Campaigns?
As pharma experiences continued momentum for immuno-oncology treatments, with the current drug development pipeline consisting of thousands of potential therapies and therapy combinations, the media conversation around immuno-oncology is becoming livelier and...
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Free Speech, Misinformation, Market Manipulation? Elon Musk’s Twitter Takeover As Seen by the Media and Twitter Users
Elon Musk's $44bn deal to buy Twitter might as well be the most widely commented business event of the past few years, as critics and supporters were quick to weigh in on what could lie ahead. Our media analysis showed that many commentators are divided on the deal's...
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What Crisis Comms Lessons Can We Learn from Ferrero’s Kinder Recall? A Media Analysis
At the beginning of April 2022, Ferrero, one of the biggest chocolate and candy companies in the world, recalled Kinder Surprise products in the United Kingdom over a link to cases of salmonella, mostly in young children. A few days later, the company extended the...
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Sustainable Finance: What is PR’s Role in ESG Investing?
Sustainable finance reached record growth last year and is poised for continued growth in 2022, with major financial institutions making renewed efforts towards their ESG-related activities as pressure from global regulatory bodies mount with rising climate change and...
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Metaverse Fashion Week: How Can Fashion PR Capitalise on the Metaverse?
Decentraland’s Metaverse Fashion Week, the first of its kind four-day event, received far more industry attention than any digital fashion event before it. Our analysis found that the media discussion focused on luxury fashion, with brands like Tommy Hilfiger and...
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Net Zero: How Should PR and Comms Approach the New Sustainability Trend?
The net zero notion has quickly become mainstream among countries and corporations, serving as a new branding exercise showcasing a commitment to sustainable development. Our media analysis found that the US and UK are ahead in the race to position themselves as net...
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Crypto’s Environmental Impact: How Can Crypto Companies Rebrand Themselves as Green?
Awareness of crypto's estimated carbon footprint has been steadily growing, with 2021 seeing much more media content and engagement around that issue. As Tesla dictated the debate with its decision to no longer accept Bitcoin over climate concerns, many crypto mining...
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Upcycling: How Can the New Trend Be Used in Sustainability Comms?
Amid the ever-growing consumer focus on sustainability, upcycling has started to become a noticeable trend as part of the wider media conversation around overconsumption in a world where many industries rely on annual refresh cycles. Our media analysis found that...
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