More with analytics

The proliferation of misinformation, rumours and conspiracy theories around the coronavirus has become a growing concern for global healthcare authorities. Conducting a media analysis of the false narratives propagated by alternative media publications, we found the...

As the deadly coronavirus continues to spread, the media has been engrossed in extensive reports and analyses of how the outbreak disrupts the global economy. A number of biotechnology and pharma companies have started developing vaccines, diagnostics and antiviral...

Our media analysis around shareholder activism presents some interesting trends and insights for communications professionals for better management of activist investor relations. Although financial activism still accounts for the majority of shareholder activism,...

The World Economic Forum meetings, which see political and business leaders from around the world gather to chew over the issues of the day, keep nearly all major media outlets busy every January. And while last year's Davos produced fewer big headlines and lacked...

Driven by an increasing media hype, the wearable technology industry is experiencing record growth, with many companies striving to position themselves at the forefront of innovation. Apple was the most often mentioned company in the recent media discussion, with its...

Traditionally the biggest marketing bonanza for communications professionals in the technology industry, the 2020 Consumer Electronics Show (CES) provided a platform for over 4500 companies of all sizes to build their brands by exhibiting, speaking, sponsoring,...

2019 was another year whose headlines were dominated by Trump and Brexit. However, it was also a year which saw a growing media focus on topics involving corporate social responsibility (CSR). High-profile media outlets got into the habit of scrutinising companies for...

Many consumers, particularly millennials and centennials, have started to perceive beer as stale and unhealthy, which has led to a decline in sales in the face of a growing demand for alternatives. As alcohol is going out of fashion for young generations, some of the...

Single-use plastic has become a central topic for a growing number of high-profile media publications. In line with the increasing focus on broader themes such as climate change and sustainability, the media conversation around plastic pollution is becoming livelier...