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AI Fatigue: Is Tech PR Missing the Human Touch?

AI Fatigue: Is Tech PR Missing the Human Touch?

Reading time: 3 min Our analysis of Mobile World Congress 2024 showed smartphone players fell into the comms trap of talking a lot about AI but little about specific AI-enabled use cases and experiences. The context: At this year's Mobile World Congress (MWC), the...

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Oil Companies Should Stop Defending Themselves

Oil Companies Should Stop Defending Themselves

Reading time: 2 minutes Our media analysis reveals that energy companies are missing a prime PR opportunity by focusing on justifying fossil fuel investments rather than crafting a new narrative for green transition. What Commetric found In 2023, amid record...

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ICE London 2024: A Missed PR Opportunity for Gambling Brands?

ICE London 2024: A Missed PR Opportunity for Gambling Brands?

ICE London 2024 was buzzing with innovations, but gambling brands overlooked the PR opportunity to align with key trends such as AI, responsible gambling and sustainable gaming. What our analysis found: Commetric's analysis of 408 English-language articles published...

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