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Premier League 2020-2021: Which New Players Made the Biggest Media Impact?
To mark the start of the Premier League 2020-2021 season, Commetric tracked the level of media discussion surrounding the new signings making their club debuts over the opening fixtures. English-language news content and social media content was sourced using boolean...
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TikTok in US Media: Can TikTok Come on Top of a Political Crisis?
Chinese video-sharing app TikTok found itself embroiled in a severe political crisis as President Donald Trump threatened to ban it from operating in the US, one of its biggest markets, over concerns that the platform could pass US data to Chinese state agencies....
read more![Does Big Tech Have a PR Problem? [Infographic]](https://commetric.com/wp-content/uploads/2020/08/Big-Tech-Infographic-400x250.jpg)
Does Big Tech Have a PR Problem? [Infographic]
Does Big Tech Have a PR Problem? [Infographic]
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Stop Hate for Profit: Can Brand Activism Change Facebook for Good?
Some of the world's biggest brands have joined a month-long boycott of Facebook advertising in a bid to make the social media giant take tougher action against hate speech. Analysing the media discussion around the Stop Hate for Profit campaign, we found that brands...
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Pride Month 2020: Which Brand Campaigns Performed Best on Traditional and Social Media
With this year's Pride celebrated primarily online, many brands invested in creative and provocative ways to showcase their support for the LGBTQ+ community. Analysing the media discussion around the celebration, we found that Apple, Netflix, Disney and Nike were the...
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M&A During a Crisis: How Has COVID-19 Affected Dealmaking?
M&A deals during the crisis would enable strong companies to help troubled ones, but some fear they could also compromise competition and innovation. Using the free Commetric COVID-19 Business Impact Tracker, we discovered that while the number of big deals...
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Fashion in the Time of Corona: How Brands Are Adapting to a New Consumer Landscape
The fashion industry is currently focused on crisis management and contingency plans, but many brands have started working on re-thinking the sector in general. Our analysis showed that Ralph Lauren's CSR effort was the top trending fashion story on social media,...
read more![Pharma Innovation at Its Highest During Covid-19 Pandemic [Infographic]](https://commetric.com/wp-content/uploads/2020/06/COVID-19-Impact-Pharma-400x250.jpg)
Pharma Innovation at Its Highest During Covid-19 Pandemic [Infographic]
Pharma Innovation at its Highest During Covid-19 Pandemic [Infographic]
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How Has COVID-19 Affected the Anti-Vaccination Movement? A Social Media Analysis
The coronavirus pandemic has provided a fertile ground for vaccination sceptics to put new life into long-debunked conspiracy theories as well as to push new narratives tailored to the ongoing crisis. Examining the social media discussion, we found that most users...
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