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The Greta Thunberg Effect: Can Climate Activism Influence Corporate Behaviour?
The fervent messaging of climate activist Greta Thunberg has given an unprecedented vehemence to the climate change media debate, engaging politicians and corporate representatives from various sectors. As the Swede's passionate rhetoric was met with both praise and...
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Victoria’s Secret: Have the Angels Fallen from Grace?
The reputation of the world's best-known lingerie retailer is under growing threat as the brand has been repeatedly accused of being anachronistic and disconnected from the current sociocultural zeitgeist. The recent media discussion around Victoria's Secret focused...
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Sustainable Finance: The Rise of the Value-Driven Investor
Sustainability has become a hot topic for the financial industry, with asset managers increasingly making investments driven by their corporate values. Environmental, Social and Governance (ESG) investing is a growing focus for many business publications, and...
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Opioid Crisis: The Hardest Blow to Pharma’s Reputation?
The media conversation around the biggest public health crisis in the US has immensely strengthened the already popular narrative portraying Big Pharma as an industry which prioritises profit over consumer well-being. Purdue Pharma, which was recently sued by nearly...
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Palm Oil in the Media: The Growth of the Sustainability Narrative
The most widely used vegetable oil in the world has recently become a subject of fierce debates, mainly because of its environmental impact. Consumer backlash intensified late last year when UK retailer Iceland focused its marketing campaign on the negative effects of...
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Gender-Neutral Fashion: A Millennial Whim or a Trend to Stay?
Against a backdrop of scandals ranging from cultural appropriation to environmental damage, big fashion brands try to position themselves as relevant and forward-looking by promoting their gender-neutral products. Gucci was the most often mentioned brand in the recent...
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Management Consulting and Brexit: Offering Expertise in Uncertainty
The consulting sector has become a central part of the media conversation around Brexit, as companies and the government have found themselves in a dire need of external expertise. EY dominated the recent media discussion, followed by Capital Economics, Deloitte and...
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Dairy Alternatives in the Media: The Birth of the Post-Milk Generation?
The growing popularity of the health and wellness trend, alongside the pervasive veganism and flexitarianism movements, have put the dairy alternatives market on the investment radar of many players in the food and drink industry. Global demand for plant-based...
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Generics in the Media: Pricing Battles and Reputational Challenges
The way the media reports pharma’s relationship with generics has become one of the key factors damaging the industry’s reputation. Meanwhile, generic drugs themselves have some troubles with public perception. Although medical research overwhelmingly shows that...
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