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Quantum Computing: The New Race for Tech Supremacy
"Quantum" is quickly becoming a tech buzzword like "AI" or "Big Data", as a growing number of companies boost their investments in what is largely perceived as the future of computing. The global mainstream media created a real buzz around quantum computing when...
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Consumer Activism: A Growing Threat to Corporate Reputation
While consumer activism has been a well-established practice in the developed economies, the ubiquity of traditional and social media platforms has provided unprecedented intensity and visibility to various movements. Although some primary analyses suggest that...
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Electric Vehicles: A Long-Distance Reputation Race
The media closely follows the automotive industry's long journey towards reinventing itself against a backdrop of slow sales, an ongoing US-China trade war, Brexit and new European emissions regulations. For some companies, such as Volkswagen and Hyundai, the electric...
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The Greta Thunberg Effect: Can Climate Activism Influence Corporate Behaviour?
The fervent messaging of climate activist Greta Thunberg has given an unprecedented vehemence to the climate change media debate, engaging politicians and corporate representatives from various sectors. As the Swede's passionate rhetoric was met with both praise and...
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Victoria’s Secret: Have the Angels Fallen from Grace?
The reputation of the world's best-known lingerie retailer is under growing threat as the brand has been repeatedly accused of being anachronistic and disconnected from the current sociocultural zeitgeist. The recent media discussion around Victoria's Secret focused...
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Sustainable Finance: The Rise of the Value-Driven Investor
Sustainability has become a hot topic for the financial industry, with asset managers increasingly making investments driven by their corporate values. Environmental, Social and Governance (ESG) investing is a growing focus for many business publications, and...
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Opioid Crisis: The Hardest Blow to Pharma’s Reputation?
The media conversation around the biggest public health crisis in the US has immensely strengthened the already popular narrative portraying Big Pharma as an industry which prioritises profit over consumer well-being. Purdue Pharma, which was recently sued by nearly...
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Palm Oil in the Media: The Growth of the Sustainability Narrative
The most widely used vegetable oil in the world has recently become a subject of fierce debates, mainly because of its environmental impact. Consumer backlash intensified late last year when UK retailer Iceland focused its marketing campaign on the negative effects of...
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Gender-Neutral Fashion: A Millennial Whim or a Trend to Stay?
Against a backdrop of scandals ranging from cultural appropriation to environmental damage, big fashion brands try to position themselves as relevant and forward-looking by promoting their gender-neutral products. Gucci was the most often mentioned brand in the recent...
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