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Beyond the Headlines: Mastering the Complex PR Landscape of the Diabetes Drug Market
View a one-page infographic summary of the analysis In the past year, celebrities and social media influencers have been taking diabetes treatments for weight loss, sharing their positive results and generating numerous media headlines. The result? An amplified media...
Finance Brands Don’t Know How to Handle Greenwashing Accusations. Here’s How They Can Elevate Their ESG Comms
2023 has been an important year for the UK's sustainable finance sector. The government finally unveiled its comprehensive Green Finance Strategy, while London secured its position as the world's leading centre for green finance. But despite the advancements, banks...
From Responsible Tourism to AI: The Travel Trends That Shaped WTM 2023
The World Travel Market 2023 (WTM) trade event in London took place against a backdrop of new challenges facing the global travel and tourism industry. As one of the most important tourism conferences out there, the event was closely followed by the media....
UK’s Slow 5G Adoption Is Because of Bad PR. Here Are 3 Data-Based Insights on How to Fix It
Despite being one of the first countries to start implementing 5G commercially in 2019, the UK is now lagging behind other leading markets such as the US and Asia. The reasons for this vary from underinvestment by mobile operators to slowed infrastructure development....
Beyond Health: Fast Food Comms Missed the Bigger Picture in Their Reputation Management
View a one-page infographic summary of the analysis PR and comms working in the UK fast food sector have focused their efforts predominantly on health-related messages, as fast food continues to maintain its long-standing reputation for being unhealthy, to the extent...
What Oncology Trends Shaped the ESMO 2023 Debate? 5 Media Analytics Takeaways
An estimated 33,000 people walked the halls of the European Society for Medical Oncology's (ESMO) 2023 gathering. The event - which has a reputation for being the most influential oncology congress - is used by many pharma companies as a platform for major...
Buy Now, Pay Later Has a Big PR Problem. Here’s How to Solve It
View a one-page infographic summary of the analysis Buy Now, Pay Later (BNPL) has enjoyed explosive growth in the UK during the pandemic and now, during the cost-of-living crisis, it has established itself as one of the most widely used forms of credit....
High Stakes: How Cyber Threats and the Digital Rush Shaped the Global Gaming Expo 2023
The excitement that has taken hold of the gaming industry in recent years was on full display at the Global Gaming Expo in Las Vegas last week as more than 25,000 attendees representing more than 125 countries got a first-hand look at gaming innovation. To see what...
3 Essential Strategies for Measuring Destination Brands
View a one-page infographic summary of the analysis In the intricate world of country and place branding, measuring success is a complex task riddled with unique challenges. Place brands are multifaceted, encompassing various aspects like culture, history, geography,...
