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CEOs Reaction to Biden: The Dawn of CEO Activism?
There’s no question the 2020 US election was unusual in every way. But there was one particular aspect which was especially interesting to corporate comms professionals: CEOs played an important role during one of the most turbulent times in recent American history....
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Biotech: Pharma’s Reputation Saviour?
Our recent pharma analysis concluded that journalists have started to report more favourably of pharma’s work and that companies are experiencing a reputational boost as the pandemic highlights their role in developing medications and vaccines. This comes at a time...
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Super Bowl LV: EVs and Humour Steal the Media Buzz
Super Bowl, which typically draws around 100 million viewers and has been frequently rated the most-watched broadcast, this year drew the smallest audience since 2007, as the pandemic prevented many from attending big viewing parties in homes and bars. This was the...
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Innovation, Partnerships and CEO Comms: Pharma’s Main Reputation Edges
Historically more used to marketing their specific products than their own names, pharma companies are now starting to launch additional corporate branding efforts and reexamine their marketing and communications. As the industry’s role in fighting COVID-19...
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Pfizer: Corporate Reputation Analysis Case Study
Not long ago, when a pharma company made headlines in the mainstream media, it was usually for all the wrong reasons - from the opioid crisis to high drug prices. We were so used to seeing the media demonise Big Pharma that it became common to think...
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Covid’s Halo Effect: Will Vaccines Become Pharma’s Redemption Story?
In the past few years, the pharmaceutical industry has been experiencing unprecedented reputational declines, mainly because of some companies’ association with the opioid crisis and high drug prices. As the media conversation around the ongoing...
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CES 2021: Pandemic Tech and Home Gadgets Ruled the Virtual Show
Of course, the Consumer Electronics Show (CES) was all-digital this year. In fact, this instalment of the biggest marketing bonanza for communications professionals in the technology industry made history as the largest ever digital tech event. The event featured...
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Fitness Tech: How Brands Capitalised on Home Workouts During Covid
Like many tech-powered industry niches, the fitness technology sector has been a rare winner during the coronavirus pandemic. While gyms were forced to close for months, people who committed to stay in shape during the quarantine caused an explosion in fitness tech...
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Lobbying Bonanza: How Companies Played the Influence Game During Covid
While the pandemic might have shut down much of the US economy, the multi-billion lobbying business - the so-called "industry of influence" - has been booming. As Congress introduced its relief package, companies and interest groups have been hiring lobbyists and...
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