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CES 2020: A Sneak Peek at Our Automated Future

Traditionally the biggest marketing bonanza for communications professionals in the technology industry, the 2020 Consumer Electronics Show (CES) provided a platform for over 4500 companies of all sizes to build their brands by exhibiting, speaking, sponsoring,...

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Beer in the Media: A Tale of Shifting Consumer Tastes

Many consumers, particularly millennials and centennials, have started to perceive beer as stale and unhealthy, which has led to a decline in sales in the face of a growing demand for alternatives. As alcohol is going out of fashion for young generations, some of the...

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Single-Use Plastic: Media Analysis Report

Single-use plastic has become a central topic for a growing number of high-profile media publications. In line with the increasing focus on broader themes such as climate change and sustainability, the media conversation around plastic pollution is becoming livelier...

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Single-Use Plastic in the Media [Infographic]

Single-use plastic has become a central topic for a growing number of high-profile media publications. In line with the increasing focus on broader themes such as climate change and sustainability, the media conversation around plastic pollution is becoming livelier...

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Quantum Computing: The New Race for Tech Supremacy

"Quantum" is quickly becoming a tech buzzword like "AI" or "Big Data", as a growing number of companies boost their investments in what is largely perceived as the future of computing. The global mainstream media created a real buzz around quantum computing when...

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Consumer Activism: A Growing Threat to Corporate Reputation

While consumer activism has been a well-established practice in the developed economies, the ubiquity of traditional and social media platforms has provided unprecedented intensity and visibility to various movements. Although some primary analyses suggest that...

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Electric Vehicles: A Long-Distance Reputation Race

The media closely follows the automotive industry's long journey towards reinventing itself against a backdrop of slow sales, an ongoing US-China trade war, Brexit and new European emissions regulations. For some companies, such as Volkswagen and Hyundai, the electric...

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