by Georgi Ivanov | Feb 3, 2020
Our media analysis around shareholder activism presents some interesting trends and insights for communications professionals for better management of activist investor relations. Although financial activism still accounts for the majority of shareholder activism,...
by Georgi Ivanov | Nov 23, 2018
Key opinion leaders (KOLs) undoubtedly play a very important role in the life sciences industry. Pharma companies typically engage them during the later stages of clinical trials and during drug commercialisation. However, in the context of ever-rising regulatory...
by Georgi Ivanov | Jan 26, 2018
The media can have a disproportionate impact on your company’s reputation, leading many to speak of ‘media reputation’, or the overall evaluation of an organization as presented in the media. Far be it from me to equate media coverage with corporate reputation, it may...
by Georgi Ivanov | Dec 22, 2016
Most discussions about social media analytics in sport, and sport marketing in general, focus on using social data insights to increase fan engagement, citing isolated examples of successful social media campaigns in sports. Consumer behaviour in sport and events,...
by Georgi Ivanov | Aug 2, 2016
One of the existential questions that have always bothered marketers is finding the magic bullet KPI that could measure the whole value of ROI in marketing communications. In pre-digital times one such metric that all brands, and especially those in the FMCG sector,...
