by Matthew Couchman | Jul 10, 2024 | Blog
While a cluster of football managers support the narrative that VAR is reliable and necessary, fans are not so convinced. Football’s hot topic The introduction of VAR (Video Assistant Referees) in 2019 was initially welcomed, with naked-eye refereeing decisions...
by Matthew Couchman | Jun 27, 2024 | Blog
As PFAS or “forever chemicals” are on the verge of becoming a mainstream issue, companies can apply a risk comms approach to protect their reputations. PFAS is quickly becoming a real reputational danger Much has changed since we analysed the debate around PFAS (per-...
by Matthew Couchman | Mar 28, 2024 | Blog
Tech giants’ layoff communications stumbled as they cited economic reasons that were at odds with their record earnings, inadvertently creating reputational risks by igniting concerns over AI’s role in job cuts. What we found: As tech layoff...
by Matthew Couchman | Mar 5, 2024 | Blog
Reading time: 3 min Our analysis of Mobile World Congress 2024 showed smartphone players fell into the comms trap of talking a lot about AI but little about specific AI-enabled use cases and experiences. The context: At this year’s Mobile World Congress (MWC),...
