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Generics in the Media: Pricing Battles and Reputational Challenges
The way the media reports pharma’s relationship with generics has become one of the key factors damaging the industry’s reputation. Meanwhile, generic drugs themselves have some troubles with public perception. Although medical research overwhelmingly shows that...
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From Media Data to Reputation Analytics: A Case Study of Deutsche Bank
"We are determined to generate long-term, sustainable returns for shareholders and restore the reputation of Deutsche Bank,” said Christian Sewing, Deutsche Bank's CEO, in a statement announcing a radical transformation of Germany's biggest lender. The proclamation...
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Biosimilars in the Media: Pharma’s New Market Disruptors?
The legal twists and turns of the market have dominated the recent media discussion around biosimilars, while the general awareness of the drugs among patients, physicians and pharmacists remains relatively low. Using our Influencer Network Analysis (INA) methodology,...
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G20 Summit 2019: How the Media Saw It
The annual meetings of the world’s most powerful leaders are among the most widely covered global events in the media, with the messages conveyed by the Group of 20 (G20) making an immediate impact on markets and investment sentiments. As such, we might suggest that...
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Cannes Lions 2019: Winners in the Media
Every year, the Cannes Lions International Festival of Creativity gives communications professionals an opportunity to reflect on the state of the advertising industry. This June’s instalment saw a whopping 26 Grand Prix awards, with three campaigns standing out with...
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GMOs in the Media: The Genetics of a Spicy Debate
While top-tier media outlets are generally unanimous in considering genetically modified organisms as safe, the discussion on social media continues to be polarised and to feature many conspiracy theories. Analysing a sample of the debate on Twitter, we found that the...
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Big Oil and Sustainable Energy: Sowing the Seeds of Green Reputation
Facing pressure from policy makers and investors, oil companies have started to put sustainability at the top of their agenda and to reposition themselves as trusted clean energy brands. In this blog post, we analyse the recent media conversation around renewable...
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From Media Data to Reputation Analytics: A Case Study of Facebook
"We don't have the strongest reputation on privacy right now, to put it lightly”, Mark Zuckerberg said at F8, Facebook's conference at the end of April. “But I'm committed to doing this well and starting a new chapter for our product.” This new chapter is supposed to...
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Vaccination in the Media: An Ongoing Immunisation Against Misinformation
The spread of vaccination-related conspiracy theories has become a key subject of study for media researchers, social psychologists and medical professionals. The phenomenon has also emerged as a pressing concern when it comes to reputation management in the pharma industry.
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