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Boeing’s Ethiopian Crash: A Study in Bad Crisis Management

Boeing, the world’s largest commercial aircraft manufacturer, is in the midst of a swelling PR crisis after the Lion Air crash in October 2018 and the Ethiopian Airlines crash in March 2019. The fatal accidents involved the same jet model, the Boeing’s best-selling...

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Diabetes Drug Market: Pricing Debates amid Rising Awareness

Using our Influencer Network Analysis (INA) methodology, we analysed the recent media discussion around the diabetes drug market to identify the main topics and the key opinion leaders driving the conversation. The global diabetes drug market is on the rise mainly due...

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Geneva Motor Show 2019: Go Electric or Go Home

Ever since its inception in 1905, the annual Geneva International Motor Show has been one of the most important events for the global automobile industry. And while manufacturers’ increasing unwillingness to invest in big set-piece events has affected a number of...

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The Role of Influencer Mapping in Reputation Management

The business media is full of expressions such as “every company is a… [fill in the blank] company”. The most popular example is “every company is a technology company”, which is often modified to “every business is a digital business” and, if we want to sound really...

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Sustainable Fashion: Bringing Green into Vogue

Sustainable fashion has become a management agenda for an increasing number of brands, and communicating environmental values is in the centre of many ambitious campaigns. Using our Influencer Network Analysis (INA) methodology, we analysed the recent media coverage...

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