Latest thinking
From fairy tales to failure modes: what two client stories taught me about grounding GenAI in media research
At the recent AMEC Global Summit in Vienna, I shared two stories: one a fairy tale, the other a horror story. Both involved using GenAI to answer client research questions, and both taught us something vital about how we use emerging technologies in media analytics....
ASCO 2025: Precision medicine takes centre stage in oncology’s new era
The 2025 ASCO Annual Meeting, held under the theme "The Art and Science of Cancer Care: From Comfort to Cure," saw a new narrative emerge in oncology, one that moves beyond one-size-fits-all treatments toward more personalised, precise approaches tailored to the...
Commetric triumphs at the DataComms Awards 2025
We’re proud to announce that Commetric has taken home two prestigious accolades at this year’s DataComms Awards, organised by Communicate Magazine — a celebration of excellence in communications data, measurement, and evaluation. - Gold: Best Media Coverage Impact...
When is a Newsletter NOT a Newsletter?
In today’s fast-paced media landscape, staying informed is essential—but it’s also increasingly difficult. Most corporate news briefings or newsletters are, in reality, just a collection of headlines and links, requiring recipients to sift through and determine what’s...
Commetric shortlisted for two DataComms Awards 2025
At Commetric, we believe that data-driven insights should go further—transforming communications strategies, measuring impact with precision, and empowering brands to make business-critical decisions. That is why we are thrilled to announce that we have been...
Commetric Announces Leadership Changes: Solheim as Non-Executive Chairman, Minkovski as Interim CEO
The Board of Commetric Limited is pleased to announce the appointment of Christofer Solheim as Non-Executive Chairman. Solheim is the co-founder and largest shareholder of Commetric and has most recently served as Board Director, actively advising the company on the...
From product to process: how the FMCG sustainability communications evolved
Sustainability has become a crucial aspect of brand identity for fast-moving consumer goods (FMCG) companies. However, the sustainability media conversation has significantly changed over the past couple of years. This is what we found in our report assessing the...
The road to IPO: how fintechs are building new maturity narratives
The fintech sector only recently began to see consistent profitability. And it’s making a strategic pivot in its PR and comms. Traditionally, fintechs have concentrated most of their communications efforts on attracting new users and building brand awareness. But...
Why we fear chemicals – and why the chemical sector needs a new PR formula
Contrary to the common belief among researchers and PR professionals, our social media research revealed that chemophobia—an irrational fear of chemicals—is driven more by deep distrust in organisations than by concerns about substances. The research problem...