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Wearable Technology: The First Steps Towards Transhumanism?

Driven by an increasing media hype, the wearable technology industry is experiencing record growth, with many companies striving to position themselves at the forefront of innovation. Apple was the most often mentioned company in the recent media discussion, with its...

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CES 2020: A Sneak Peek at Our Automated Future

Traditionally the biggest marketing bonanza for communications professionals in the technology industry, the 2020 Consumer Electronics Show (CES) provided a platform for over 4500 companies of all sizes to build their brands by exhibiting, speaking, sponsoring,...

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Beer in the Media: A Tale of Shifting Consumer Tastes

Many consumers, particularly millennials and centennials, have started to perceive beer as stale and unhealthy, which has led to a decline in sales in the face of a growing demand for alternatives. As alcohol is going out of fashion for young generations, some of the...

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Single-Use Plastic: Media Analysis Report

Single-use plastic has become a central topic for a growing number of high-profile media publications. In line with the increasing focus on broader themes such as climate change and sustainability, the media conversation around plastic pollution is becoming livelier...

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Single-Use Plastic in the Media [Infographic]

Single-use plastic has become a central topic for a growing number of high-profile media publications. In line with the increasing focus on broader themes such as climate change and sustainability, the media conversation around plastic pollution is becoming livelier...

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