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Activism, Vaccines and Pride: Commetric’s Most-Read Media Analyses of 2020
2020 seems to have been dominated by one eerie world: Covid. While news and social media consumption surged during the lockdowns, the content published by media outlets and shared across social networks didn't appear that diverse, as everybody was fixated on the...
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Femtech: Will the Latest Digital Health Trend Hit the Mainstream?
The word “Femtech” (denoting medical devices utilised for women’s health) was coined by Ida Tin, founder of the fertility tracker Clue, in 2016. Since then, it gained much popularity within the digital health space, as women’s wellbeing is being transformed into a key...
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Which Companies Used the Crisis as an Innovation Opportunity? A Media Analysis
Innovation becomes a necessity in a time of crisis. This was one of the main takeaways from a recent study conducted by Microsoft and the International Data Corporation, which found that 41% of organisations regard the COVID-19 pandemic as an opportunity to...
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What’s Beyond Purpose? How to Use ESG to Stand Out From Your Competitors
What’s the purpose of “Purpose”? No comms practitioner can have missed the dominance of “Purpose”. Once upon a time it was such a simple little word: “the intention, aim or function of something; the thing that something is supposed to achieve” Simple and powerful....
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“Vote Fashion”: Is Political Activism the Latest Fashion Trend?
Examining the media conversation around the 2020 US elections, we discovered that one industry has been especially vocal in urging people to vote: fashion. Perhaps you've already stumbled upon Michelle Obama's viral "VOTE" necklace, Gwyneth Paltrow's "VOTE" earrings,...
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What Is Driving Your CEO Brand Image? A Media Analytics Perspective
Measuring and subsequently managing chief executive officer (CEO) brand image and reputation is essential for CEOs and their companies, especially in the age of social media. Recent research by global PR advisory firm FTI Consulting has shown that fast-growth...
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US Election 2020: How Has Conspiracy Affected the Social Media Discussion?
The pandemic has provided a fertile ground for the QAnon conspiracy theory - which is claiming that a cabal of Satan-worshiping paedophiles is running a global child sex-trafficking ring and plotting against Donald Trump - to move from the political fringe into the...
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Trump Is a Liar, Biden Is a Marxist: The US Election Through a Twitter Lens
With the US election around the corner, we decided to analyse the conversation on Twitter - the social media platform which plays an important role in shaping political discourse in the US and is instrumental in how politicians, media outlets and citizens engage with...
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Social Media Meets Artificial Intelligence: Understanding Trump’s and Biden’s Hard Core Supporters on Twitter
The much polarised rhetoric around the US Election 2020 provides us with a unique opportunity to study how language is used by specific subpopulations talking about specific topics. In this example, we are most interested in getting insights on how some key words are...
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