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Dubai Expo 2020: What Nation Branding Lessons Can We Draw?

The Dubai Expo 2020 attracted unprecedented media interest in comparison to past world expos and helped the UAE to market itself as a nation of tolerance. Our media analysis found that India, Saudi Arabia and Italy emerged as the most influential countries in the...

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Veganuary: Will Climate Concerns Make Veganism Mainstream?

With a record number of people taking part in Veganuary 2022, the 31-day plant-based pledge is once again making headlines this January as food manufacturers, supermarkets and restaurants cater to the movement. Our media analysis found that the largest topic in the...

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Health Equity: How Can Pharma Put the “S” in ESG?

As COVID-19 has unequally affected many racial and ethnic minority groups, the crisis served as a call to action within the public health community, spurring pharma to pursue actionable efforts toward reversing health inequity. Our media analysis found that the top...

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