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Dubai Expo 2020: What Nation Branding Lessons Can We Draw?
The Dubai Expo 2020 attracted unprecedented media interest in comparison to past world expos and helped the UAE to market itself as a nation of tolerance. Our media analysis found that India, Saudi Arabia and Italy emerged as the most influential countries in the...
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How Can PR Help Companies in the Wild West of Crypto? A Media Analysis
As people’s interest in crypto has skyrocketed, 2021 was a record year for the market - and nearly every major media outlet started to report on crypto developments. Our media analysis found that Biden's new tax rules and China's ban on crypto trading made...
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Will Handling “Sportswashing” Become PR Priority? Analysing the Media Debate Around Countries, Teams and Brands
With the 2022 Olympic Games in Beijing and the World Cup in Qatar, the concept of sportswashing is gaining steam in the media, as critics allege that oppressive governments use sports as a PR tool to legitimise their regimes and distract the public from...
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Global Health: How Can Pharma Cut Through the Covid Noise to Promote Work on Other Diseases?
During the pandemic, global health diseases have been discussed in two main ways: as being put on the sidelines because of the immediate threat of Covid, or as being finally treatable thanks to the advances in vaccine science turbocharged by the crisis. Our media...
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Veganuary: Will Climate Concerns Make Veganism Mainstream?
With a record number of people taking part in Veganuary 2022, the 31-day plant-based pledge is once again making headlines this January as food manufacturers, supermarkets and restaurants cater to the movement. Our media analysis found that the largest topic in the...
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What’s in Store for PR in 2022? Top Trends According to Experts
In order to find out what the public relations industry will look like in 2022, Commetric interviewed several prominent PR practitioners. They expect a stronger media focus on topics such as diversity and inclusion, political divisiveness and misinformation, and also...
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Health Equity: How Can Pharma Put the “S” in ESG?
As COVID-19 has unequally affected many racial and ethnic minority groups, the crisis served as a call to action within the public health community, spurring pharma to pursue actionable efforts toward reversing health inequity. Our media analysis found that the top...
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Pfizer, Canned Cocktails and Pride: Commetric’s Most-Read Media Analyses of 2021
While the presidential election, the pandemic and racial reckoning were stories that drove intense interest and engagement to news outlets in 2020, some metrics suggest that 2021 represented the inevitable hangover: engagement with news content plummeted...
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How Do CEOs Talk About Sustainability? Analysing the CEO’s Role in Building Green Reputation
As consumers increasingly expect CEOs to take a stand on climate change, we decided to employ our AI-based CEO Media Visibility Tracker to see which business leaders were most prominent in the media conversation around sustainability. We found that CEOs from...
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