Insights
More with analytics
mRNA’s Potential Beyond Covid: How Should PR Pros Communicate Medical Innovation?
The pandemic put mRNA in the media spotlight, with many stories reporting that the novel technology could be used beyond Covid. Our analysis found that mRNA's success seen with Pfizer and Moderna has started to change the conversation around diseases such as cancer,...
read more
Food Security: How Have Non-Profits Shaped the Debate Around World Hunger During Covid?
As the economic fallout from the pandemic has set back decades of progress against malnutrition, food security has come to the forefront of global issues, giving a new impetus for topics such as climate change and agricultural innovation. Our analysis found...
read more
Ronaldo and Coca-Cola: Has the Football Star Moved the Needle on Healthy Consumption?
You've surely seen it by now - the moment when Portugal captain and football superstar Cristiano Ronaldo sat down for a press conference and pushed away two bottles of Coca-Cola, encouraging people to drink "agua!" (water) instead. Although this bizzare incident...
read more
Pride 2021: How Can Brands Steer Clear of Pink-Washing?
As a growing number of brands celebrate Pride Month, criticism for “rainbow capitalism” has never been louder, with many commentators feeling that corporations approach Pride as a box-ticking PR exercise without actually supporting LGBTQ+ communities. Our...
read more
How Do CEOs Gain Prominence in 2021? A Media Analysis
As CEOs have been some of the most often quoted spokespeople during the crisis, we decided to employ our AI-based CEO Media Visibility Tracker to see which business leaders were most prominent since the start of 2021. We found that big five tech superstars - Elon...
read more
How Do Brands Imagine the Post-Covid World? A Social Media Analysis
Since the start of the pandemic, it seemed like all the ads from big brands were like a rendition of the “uncertain times” or "we'll get through this together" mantras. Many commentators from the marketing world have noted that seemingly every ad over the past...
read more
Covid’s Impact on Children: How Can Non-Profits Drive More Engagement?
Although children are unlikely to get seriously ill with Covid, they're suffering in many other ways by the current crisis, with the mass media focusing on topics like children's rights, education, child poverty and mental health. The organisation that was palpably...
read more
Neobanking: What Comms Challenges Come With Digitising Finance?
Digital-only banks are increasingly under the media spotlight, as they try to capitalise on the limitations of traditional banking and the negative reputation of legacy finance brands. The recent media debate around neobanking featured big tech players like Google and...
read more
What Does It Take To Be a PR Influencer? A Social Media Analysis
The analysis originally appeared on PRmoment. Commetric's social media analysis shows that the typical PR influencer works at their own agency and has between 6-8K Twitter followers. At least 50% of PR influencers' tweets are original content (as opposed to retweets)...
read moreNeed to know more about analytics?
Get our latest insights and valuable content delivered every couple of weeks directly to your inbox.
Subscribe to our newsletter
By submitting this form, you are confirming you have read and agree to our Privacy Policy.
COPYRIGHT © 2021 COMMETRIC