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US-China Trade War 2: Thought Leaders on the Battleground

US-China Trade War 2: Thought Leaders on the Battleground

As with the Brexit quandary, the economic turbulence surrounding the US-China trade skirmish presents an opportunity for many corporates to boost their brand presence in the media by establishing themselves as thought leaders. When reporting on the trade tensions...

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Brexit in the Media 3: Life Science PR in Unhealthy Climate

Brexit in the Media 3: Life Science PR in Unhealthy Climate

Alongside finance and law, the industry which occupies a central place in the heated Brexit debates is the life sciences. From the infamous campaign bus which hit the road with Vote Leave’s empty promise about £350 million a week for the National Health Service to the...

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Brexit in the Media 2: Expert Opinion on Legal PR

Brexit in the Media 2: Expert Opinion on Legal PR

Having examined the way banks promote themselves in the Brexit media coverage, we will now turn to an industry which works hand in glove with financial giants – law. UK’s affluent legal market is fueled by London’s role as a global financial hub, and bankers form the...

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Crisis PR After a Hack: Case Studies

Crisis PR After a Hack: Case Studies

As the business world implements new technologies at an overwhelmingly accelerating pace and companies fiercely play “who’s more digital”, cybersecurity risks increase by the day. The US government has estimated that more than 4000 ransomware attacks have occurred...

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The Meghan Markle Effect: Lessons in Brand Storytelling

The Meghan Markle Effect: Lessons in Brand Storytelling

Hot on the heels of Buckingham Place’s announcement about the wedding of Meghan Markle and Prince Harry, brand valuation consultancy Brand Finance predicted that the ceremony will contribute around £500 million to the British economy, primarily in tourism. This...

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