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Deconstructing Pharma Reputation and Corporate Communication
The media can have a disproportionate impact on your company’s reputation, leading many to speak of ‘media reputation’, or the overall evaluation of an organization as presented in the media. Far be it from me to equate media coverage with corporate reputation, it may...
read more![Аd Trends from the Cannes Lions 2017 [Infographic]](https://commetric.com/wp-content/uploads/2018/01/Cannes-Lions-2019-400x250.jpg)
Аd Trends from the Cannes Lions 2017 [Infographic]
The Cannes Lions Creative Effectiveness awards celebrate the measurable impact of creativity. The work needs to demonstrate hard results over the long term, i.e. how the communication campaign drove tangible business effects, was instrumental to cultural change or...
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Storytelling & Financial Services: How Can You Do Better?
Public relations firms have long been using storytelling techniques to get their points across, but the use of storytelling in the financial services industry is fresh, effective, and extremely useful. While most financial services companies continue to churn out the...
read more![Media Use in the Middle East [Infographic]](https://commetric.com/wp-content/uploads/2017/12/Media-Use-Middle-East-2019-400x250.jpg)
Media Use in the Middle East [Infographic]
This infographic provides an overview of media consumption in the Middle East with a focus on traditional and social media, the most popular types of news, and the use of social media for news consumption.
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How to Make Your PR Strategy Work in the Middle East – 5 Essential Insights
Whether you're in the process of evaluating the Middle East market or already have an established business presence there, how you relate to the public and to stakeholders can make or break your brand. To outperform the competition and truly resonate with your target...
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Reach vs Engagement: Why Your Social Media Campaigns Need a Rethink
Two historic events marked Facebook’s history recently: the platform hit 2 billion monthly users and it changed its mission statement to “bring the world closer together”. What has been less talked about, however, is its evolution from social network to ad network in...
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Understanding the sugar debate – award winning work with the International Diabetes Federation
“To be an authority you not only need to provide expertise, you need to be forward looking and provide thought leadership. Commetric’s research helped us to do that.” Understanding the sugar debate - award winning work with the International Diabetes Federation The...
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Pepsi Ad Controversy Media Insights
VIEW REPORT The adverse reaction to Pepsi’s ‘Live For Now’ video travelled round the world, fast. After initially defending the ad, Pepsi quickly decided to pull it, putting out a statement apologising for the misjudgement. At Commetric, we decided to dig into the...
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Integrated Evaluation: Traditional and Social Media Analytics
It’s now clear that there is no distinction between an online and offline communication strategy. So, measuring your traditional media coverage independently from your performance across social channels is destined for failure. In this regard, it’s been almost two...
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