More with analytics
UK elections 2015: weekly round-up
UK election week round-up: 9th to 15th April The 2015 UK parliamentary election promises to be an interesting one, considered to be the first time we’ll see a seven party race, there is no stand-out winner predicted yet and chances of a coalition are high. It is also...
Review of Influencer Network Analysis by FreePint
Independent business information resource FreePint, which produces reviews and assessments of tools and methodologies in the information management space, recently did a product review of Commetric's Influencer Network Analysis. Click here (.pdf, 2.05 MB) to read it.
An Analysis of Ebola Coverage in Politicized U.S. Media
It has been over nine months since news of the Ebola outbreak in Western Africa first erupted into Western media. Since 1976, there have been more than 30 outbreaks of Ebola in the world but officials declared this one “history’s deadliest.”[i] Starting in December...
Bisphenol A – a story that won’t go away
Many brands can face "chronic" issues which are both negative and long term. These can be real or just misinformation - either way they can be serious communications problems for our clients. Understanding their media impact is central to the strategic value of what...
3 Tactics that you’re probably not using for your PR campaign, but you should
A top 5 energy company approached Commetric to help them understand how they could position themselves as a thought leader on the topics of energy, innovation, and technological advancements. The company’s CEO had repeatedly stated his desire to lead the industry with...
The strength of weak media signals
McKinsey & Company has recently written about the ‘Strength of weak signals’ and their importance for business strategy. Their proposal suggests that snippets of information, found buried within the media can contain powerful business intelligence. “As information...
‘Better Out Than In’ – Banksy’s New York residency through the Twitter lense
A month like no other went by in the five boroughs, where artist Banksy took by storm the streets of New York for his latest “Better Out Than In”, a self-proclaimed residency in the city. Graffiti, constantly moving trucks with stuffed animals or with a portable...
The Lampedusa Tragedy in the Twitterverse
“Tragedy”, “dying” and “mercy” were among the most commonly used words in the Twitterverse to describe the dreadful event, which happened on October 3rd some kilometer and a half away from the coast of Italy's southernmost island Lampedusa. The shipwreck took the...
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