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Sustainable Fashion: Bringing Green into Vogue

Sustainable fashion has become a management agenda for an increasing number of brands, and communicating environmental values is in the centre of many ambitious campaigns. Using our Influencer Network Analysis (INA) methodology, we analysed the recent media coverage...

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Gillette Ad Controversy: Social Media Insights

Analysing the Twitter conversation around Gillette's controversial ad, we found that the backlash might have been overstated by traditional media and that the brand's campaign was successful in terms of reach and customer engagement. In addition, we identified several...

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Davos 2019: AI and global growth on CEOs’ minds

In the beginning of every year, the media shines its spotlight on the Swiss Alpine town of Davos, where political and business leaders from around the world gather to chew over the issues of the day. Interestingly, the conversation around this January’s World Economic...

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CES 2019: Who won tech’s biggest race for media attention

The annual Consumer Electronics Show (CES) is the biggest treat for communications professionals in the technology industry. The show provides a platform for companies of all sizes to build their brands by exhibiting, speaking, sponsoring, attending or holding...

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Pharma M&A: The Importance of Good Comms Strategies

Following a quiet 2017, the number of big M&A deals in the pharma industry increased in 2018, accompanied by extensive media reports and commentary. PR has played a major role: the chances of closing deals are higher when companies boost their communications...

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Dietary Supplements: Building Healthier Brand Awareness

As a result of extensive communications campaigns by pharma companies, consumer awareness about health issues is on the rise, contributing to the growth of the supplements market. However, the promotional efforts in this area revolve around particular ingredients...

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