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Big Oil and Sustainable Energy: Sowing the Seeds of Green Reputation
Facing pressure from policy makers and investors, oil companies have started to put sustainability at the top of their agenda and to reposition themselves as trusted clean energy brands. In this blog post, we analyse the recent media conversation around renewable...
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From Media Data to Reputation Analytics: A Case Study of Facebook
"We don't have the strongest reputation on privacy right now, to put it lightly”, Mark Zuckerberg said at F8, Facebook's conference at the end of April. “But I'm committed to doing this well and starting a new chapter for our product.” This new chapter is supposed to...
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Vaccination in the Media: An Ongoing Immunisation Against Misinformation
The spread of vaccination-related conspiracy theories has become a key subject of study for media researchers, social psychologists and medical professionals. The phenomenon has also emerged as a pressing concern when it comes to reputation management in the pharma industry.
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The Anatomy of a Social Media Crisis: Lessons from the Fashion and Food Industries
While the study of crisis management within public relations has emerged with industrial and environmental accidents, the practice quickly evolved to incorporate online cataclysms as one of its main points of concern, as the increasing empowerment of stakeholder...
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Boeing’s Ethiopian Crash: A Study in Bad Crisis Management
Boeing, the world’s largest commercial aircraft manufacturer, is in the midst of a swelling PR crisis after the Lion Air crash in October 2018 and the Ethiopian Airlines crash in March 2019. The fatal accidents involved the same jet model, the Boeing’s best-selling...
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Diabetes Drug Market: Pricing Debates amid Rising Awareness
Using our Influencer Network Analysis (INA) methodology, we analysed the recent media discussion around the diabetes drug market to identify the main topics and the key opinion leaders driving the conversation. The global diabetes drug market is on the rise mainly due...
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Geneva Motor Show 2019: Go Electric or Go Home
Ever since its inception in 1905, the annual Geneva International Motor Show has been one of the most important events for the global automobile industry. And while manufacturers’ increasing unwillingness to invest in big set-piece events has affected a number of...
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The Role of Influencer Mapping in Reputation Management
The business media is full of expressions such as “every company is a… [fill in the blank] company”. The most popular example is “every company is a technology company”, which is often modified to “every business is a digital business” and, if we want to sound really...
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Mobile World Congress 2019: 5G Battle Intensifies with Foldable Weapons
The 2019 instalment of the Mobile World Congress (MWC), the world's largest event for the mobile industry, was held in Barcelona. It attracted more than 109,000 visitors, over 55% of whom with senior-level positions, including more than 7,900 CEOs. The theme of this...
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