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Sustainable Fashion: Bringing Green into Vogue
Sustainable fashion has become a management agenda for an increasing number of brands, and communicating environmental values is in the centre of many ambitious campaigns. Using our Influencer Network Analysis (INA) methodology, we analysed the recent media coverage...
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Super Bowl LIII: Who Won the 2019 Brand Awareness Championship
Apart from sports, Super Bowl is about one thing: advertising. Super Bowl ads have become something of a cultural phenomenon, with companies trying not only to promote their products on the day of the game but also to build brand awareness by generating buzz around...
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Gillette Ad Controversy: Social Media Insights
Analysing the Twitter conversation around Gillette's controversial ad, we found that the backlash might have been overstated by traditional media and that the brand's campaign was successful in terms of reach and customer engagement. In addition, we identified several...
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Davos 2019: AI and global growth on CEOs’ minds
In the beginning of every year, the media shines its spotlight on the Swiss Alpine town of Davos, where political and business leaders from around the world gather to chew over the issues of the day. Interestingly, the conversation around this January’s World Economic...
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J.P. Morgan Healthcare Conference 2019: Speed Dating for Investors
The annual J.P. Morgan Healthcare Conference is widely perceived as the most important event in the healthcare sector. It shapes the agenda for both the industry and individual companies and is often dubbed “speed dating for investors” and “the Olympics of...
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CES 2019: Who won tech’s biggest race for media attention
The annual Consumer Electronics Show (CES) is the biggest treat for communications professionals in the technology industry. The show provides a platform for companies of all sizes to build their brands by exhibiting, speaking, sponsoring, attending or holding...
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Pharma M&A: The Importance of Good Comms Strategies
Following a quiet 2017, the number of big M&A deals in the pharma industry increased in 2018, accompanied by extensive media reports and commentary. PR has played a major role: the chances of closing deals are higher when companies boost their communications...
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Fast Food in the Media: The Rise of the Health-Conscious Consumer
As consumers become increasingly health-conscious, fast food brands are launching new products and drafting health-related communications strategies. Because they are entering a public discourse inherently hostile to their industry, they should get prepared by...
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Dietary Supplements: Building Healthier Brand Awareness
As a result of extensive communications campaigns by pharma companies, consumer awareness about health issues is on the rise, contributing to the growth of the supplements market. However, the promotional efforts in this area revolve around particular ingredients...
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