More with analytics

Geneva Motor Show 2019: Go Electric or Go Home

Ever since its inception in 1905, the annual Geneva International Motor Show has been one of the most important events for the global automobile industry. And while manufacturers’ increasing unwillingness to invest in big set-piece events has affected a number of...

read more

The Role of Influencer Mapping in Reputation Management

The business media is full of expressions such as “every company is a… [fill in the blank] company”. The most popular example is “every company is a technology company”, which is often modified to “every business is a digital business” and, if we want to sound really...

read more

Sustainable Fashion: Bringing Green into Vogue

Sustainable fashion has become a management agenda for an increasing number of brands, and communicating environmental values is in the centre of many ambitious campaigns. Using our Influencer Network Analysis (INA) methodology, we analysed the recent media coverage...

read more

Gillette Ad Controversy: Social Media Insights

Analysing the Twitter conversation around Gillette's controversial ad, we found that the backlash might have been overstated by traditional media and that the brand's campaign was successful in terms of reach and customer engagement. In addition, we identified several...

read more

Davos 2019: AI and global growth on CEOs’ minds

In the beginning of every year, the media shines its spotlight on the Swiss Alpine town of Davos, where political and business leaders from around the world gather to chew over the issues of the day. Interestingly, the conversation around this January’s World Economic...

read more

Need to know more about analytics?

Get our latest insights and valuable content delivered every couple of weeks directly to your inbox.

Subscribe to our newsletter

By submitting this form, you are confirming you have read and agree to our Privacy Policy.

Pin It on Pinterest