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Davos 2022: What Are the Key Takeaways for PR and Comms?
Image: World Economic Forum/Sikarin Fon Thanachaiary Although the Davos summit didn't produce many headlines this year, a good understanding of the issues discussed at the summit may help PR and comms professionals gauge a measure of where global conversations are...
Telehealth: Is Telemedicine a Trend to Stay After Its Covid Boom?
Covid has caused a massive acceleration in the use of telehealth but as the virus winds down, the question of whether or not telehealth will blossom and enjoy widespread adoption remains to be seen. Our analysis found that telehealth players like...
![Immunotherapy in the media [Infographic]](https://commetric.com/wp-content/uploads/2022/05/Immunotherapy-400x250.jpg)
Immunotherapy in the media [Infographic]
Immuno-oncology has continued to be a priority for Big Pharma even during the heights of the Covid pandemic. Commetric's infographic looks at the media debate around this rapidly developing field, taking into account key topics, companies, spokespeople, journalists...
Greenwashing: How Can PR and Comms Clean Up Their ESG Messaging?
The global sustainability movement has grown in power and force in recent years, but alongside that rapid ascent has come an equally booming side effect – corporate greenwashing. Our analysis found that the use of the term "greenwashing" has been steadily growing...
Immuno-Oncology: How Can Pharma PR and Comms Boost Their Immuno-Campaigns?
As pharma experiences continued momentum for immuno-oncology treatments, with the current drug development pipeline consisting of thousands of potential therapies and therapy combinations, the media conversation around immuno-oncology is becoming livelier and...
Free Speech, Misinformation, Market Manipulation? Elon Musk’s Twitter Takeover As Seen by the Media and Twitter Users
Elon Musk's $44bn deal to buy Twitter might as well be the most widely commented business event of the past few years, as critics and supporters were quick to weigh in on what could lie ahead. Our media analysis showed that many commentators are divided on the deal's...
What Crisis Comms Lessons Can We Learn from Ferrero’s Kinder Recall? A Media Analysis
At the beginning of April 2022, Ferrero, one of the biggest chocolate and candy companies in the world, recalled Kinder Surprise products in the United Kingdom over a link to cases of salmonella, mostly in young children. A few days later, the company extended the...
Sustainable Finance: What is PR’s Role in ESG Investing?
Sustainable finance reached record growth last year and is poised for continued growth in 2022, with major financial institutions making renewed efforts towards their ESG-related activities as pressure from global regulatory bodies mount with rising climate change and...
Metaverse Fashion Week: How Can Fashion PR Capitalise on the Metaverse?
Decentraland’s Metaverse Fashion Week, the first of its kind four-day event, received far more industry attention than any digital fashion event before it. Our analysis found that the media discussion focused on luxury fashion, with brands like Tommy Hilfiger and...
