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Pride Month 2020: Which Brand Campaigns Performed Best on Traditional and Social Media
With this year's Pride celebrated primarily online, many brands invested in creative and provocative ways to showcase their support for the LGBTQ+ community. Analysing the media discussion around the celebration, we found that Apple, Netflix, Disney and Nike were the...
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M&A During a Crisis: How Has COVID-19 Affected Dealmaking?
M&A deals during the crisis would enable strong companies to help troubled ones, but some fear they could also compromise competition and innovation. Using the free Commetric COVID-19 Business Impact Tracker, we discovered that while the number of big deals...
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Fashion in the Time of Corona: How Brands Are Adapting to a New Consumer Landscape
The fashion industry is currently focused on crisis management and contingency plans, but many brands have started working on re-thinking the sector in general. Our analysis showed that Ralph Lauren's CSR effort was the top trending fashion story on social media,...
read more![Pharma Innovation at Its Highest During Covid-19 Pandemic [Infographic]](https://commetric.com/wp-content/uploads/2020/06/COVID-19-Impact-Pharma-400x250.jpg)
Pharma Innovation at Its Highest During Covid-19 Pandemic [Infographic]
Pharma Innovation at its Highest During Covid-19 Pandemic [Infographic]
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How Has COVID-19 Affected the Anti-Vaccination Movement? A Social Media Analysis
The coronavirus pandemic has provided a fertile ground for vaccination sceptics to put new life into long-debunked conspiracy theories as well as to push new narratives tailored to the ongoing crisis. Examining the social media discussion, we found that most users...
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Has Covid-19 Put an End to the Streaming Wars? A Media Analytics Perspective
Just like in the case of most unconventional wars waged in the business arena, winning or losing the 'streaming wars' is a matter of interpretation, of ‘framing’, as we say in communications management. And while the effects of the streaming wars are what consumers...
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COVID-19 Business Impact Tracker: Disney’s $1.4 Billion Profit Hit Preoccupies the Debate Around Media & Entertainment
Although consumption of media and entertainment content has reached record highs, with viewers stuck at home during lockdowns, future looks fraught for industry players. Their production plans are halted and advertisements have run dry, as many companies cut marketing...
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COVID-19 Business Impact Tracker: Starbucks Dominates the Restaurant Discussion As Big Chains Return to Life
As big food chains have started to cautiously reopen parts of their business amid an easing of lockdowns, they are making efforts to prepare for a new normal by introducing measures such as extra space and technology that limits customers’ interactions with staff. As...
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COVID-19 Business Impact Tracker: Verizon’s CSR Activity at the Forefront of the Telco Conversation
Although telecommunications companies are feeling COVID-19's economic hits, many commentators expect that the longer-term outlook for investment in the industry would be favourable, particularly in areas such as automation, virtualisation and cloud enablement -...
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